Audra Knight | , , , , , , , , , , , , , ,| By
Between work, family and crazy side gigs, I’ve given up on the idea of finding time to read. Podcasts allow me to do what every working parent does best – multitask. I listen to loads of them and learn while folding the laundry, FTW!
Recruitment Marketing is currently the hot industry buzzworthy term. Smashfly is making some noise with a certification (free for now). In addition, there’s an exciting community on the way called Rally Recruitment Marketing! They have big things planned and I am excited to be one of the mentors.
11 Podcasts to Make You a Recruitment Marketing Pro
The following podcasts are entertaining and useful for a recruiter new to marketing or an advanced employment brand pro.
1. TalentCast by James Ellis
James spent many years working in digital and content marketing before joining the dark side of Talent Acquisition, and that experience is evident in this highly addictive podcast. His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.
2. The Employer Branding Podcast by Jörgen Sundberg
Jörgen is the brains behind the popular blog “Undercover Recruiter”, and has produced valuable recruitment content for years. In his podcast, he interviews recruitment influencers and TA pros from big brands to share their marketing successes as well as failures. I am partial to the episode with Bryan Chaney on Employee Storytelling. Thanks for the shout out Bryan! 😉
3. Social Media Marketing Podcast by Michael Stelzner
Social recruitment is on the rise and this is the industry-leading podcast on social media strategies. It’s packed with up-to-date actionable tips for every platform you could be using for recruitment – Instagram, Facebook, LinkedIn, YouTube and more.
4. Recruiting Future by Matt Alder
While this podcast is about the broader topic of HR innovation, Matt has many shows on marketing and branding topics, including his latest Ep 101: Modern Recruitment Marketing.
5. The Science of Social Media by Buffer
Buffer is the king of valuable content and their podcast is no exception. Each week, they interview massive influencers from brands that are leading the way in social media innovation.
6. Perpetual Traffic by DigitalMarketer
Facebook advertising is highly cost-effective, and the advanced targeting options make it perfect for marketing hiring initiatives. The three dynamic hosts are always up to date with the ever-changing Facebook advertising features and tips.
7. Cool Tools Show by Lars Schmidt and Craig Fisher
You can’t be a great recruitment marketer without tools- especially free ones. The hosts (Trouble x 2) are industry leaders on employer branding and marketing, so take good notes!
8. The #SocialRecruiting Show by Katrina Collier and me, Audra Knight!
While our show is a mix of social media, tech, and sourcing; these guests taught me a thing or two about marketing!
- Marketing to Digital Natives: Lane Sutton
- Marketing Rules: Katrina Kibben
- Employment Branding & University Recruitment: Lindsay Parks
- Facebook Marketing 201: Lamont Price
- Video Marketing: KC Donovan & Abby Cheeseman
9. The BRAND New You by Ryan Rhoten
Candidates are researching you online just as you are researching them. Ryan’s well produced shows will teach you the craft of telling your story and perfecting your online presence. A well-crafted personal brand will increase your response rate from passive candidates and encourage qualified active candidates to reach out to you. In the age of Google and social media, it is worth taking the time to invest in your brand, and Ryan is the expert.
10. CopyBlogger FM by Sonia Simone
Most recruiters can use a little help with writing content, whether it’s a blog or a job description that doesn’t have cobwebs! Sonia gives great tips and ideas for copywriting, as well as how to effectively push out the final product.
11. Marketing School by Eric Sui and Neil Patel
Eric and Neil produce frequent, short shows and are nearly up to episode 400, so it’s easy to pick and choose which shows will be helpful to attaining your goals. The episodes are packed with great insights on everything marketing, social media, and digital advertising.
Gone but not forgotten, these podcasts are currently taking a break but the replays are worth a listen, for sure. Let’s all rally for them to make a comeback!
Getting Goosebumps by Bryan Adams
Stories resonate with job seekers more than advertisements, and are key to any recruitment marketing strategy. It is an art to get employees to share their stories and tell their “why”. Bryan discusses the power of storytelling with marketing influencers like Seth Godin, J.T. O’Donnell, and Gary Vaynerchuk.
Resonate by Jason Seidon
Jason is an expert in employer branding, employee engagement, and communication, with one impressive career to back it up. His guests are a mix of leaders and newcomers giving their take on the future of marketing, branding and talent.
I hope you enjoy and learn from these as much as I do. Tweet me at @medias2knight to let me know which ones are your favorite and what I missed! But don’t get distracted and burn the spaghetti 😉