Earlier this week Facebook previewed a new feature that allows users to privately share resumes, or in their parlance, work histories. Also this week, LinkedIn began rolling out video ads targeting its own LinkedIn Audience Network. But that's just this week - this whole year has been marked by Facebook and LinkedIn biting each other's signature styles and encroaching on ... Read Full Article
How to Get Started with Your Digital Recruiting Strategy
This morning I'm sitting in a workshop session on the subject of recruiting and hiring. Things are just kicking off, and as I listen to the speaker and talk to the recruiters and HR professionals who are in the room, I am reminded how varied the experiences and interests among us. Just like companies recruiters have different strong points, experience levels and nuances to ... Read Full Article
11 Podcasts to Make You a Recruitment Marketing Pro
Between work, family and crazy side gigs, I’ve given up on the idea of finding time to read. Podcasts allow me to do what every working parent does best – multitask. I listen to loads of them and learn while folding the laundry, FTW! Recruitment Marketing is currently the hot industry buzzworthy term. Smashfly is making some noise with a certification (free for now). In ... Read Full Article
LinkedIn’s Native Video and the Art of Capturing the Attention of New Candidates
Today’s top candidates are social. Many of them are scrolling through social media feeds to see what their friends are doing. Take the opportunity to share compelling native videos to draw them into you and your company. Native video impacts our ability to position ourselves and our company because the content appears on the LinkedIn home feed of users – many of whom are ... Read Full Article
That Google Manifesto Sums Up Everything Wrong with #Diversity
Help me get to SXSW in 2018 to lead a 2 hour workplace on diversity and inclusion. Click here to vote for my workshop titled, "Neurodiversity, Universal Design, and Inclusion @Work." First, let me just preface I'm really tired of writing about Google, but here I am writing about them because an employee wrote a very detailed 10-page manifesto which was circulated internally ... Read Full Article
European Employers Must Notify Job Candidate When Viewing Social Profiles
In the United States, recruiting with social media is commonplace. In fact, social sourcing is a common strategy among companies looking to find talent on sites like LinkedIn, Twitter, Facebook, Instagram and Snapchat. However, European countries are focused on protecting the privacy of its citizen when it comes to the internet, online data which includes social media and ... Read Full Article
Social Geo-Targeting Is Your New Recruiting Secret Sauce
I'm the master sauce maker whether it's ketchup, barbecue or a nice hollandaise I can make a sauce like nobody's business. Your sauce is the secret to elevating your meal or dish because without it your chicken would be just chicken, boring and flavorless and your eggs benedict would just be poached eggs with a biscuit. Add in the sauce and you've changed the game. I feel that ... Read Full Article
Why I’m Not Betting on Google For Jobs to Change Recruiting
Last week Google announced they are officially entering the job board space with their newest product, Google for Jobs. Recruiters already rely on Google Adwords to help target job candidates who increasingly look to Google and other search engines to search for job openings that fit their skills, experiences, location and other essential requirements Maybe Google realized that ... Read Full Article
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