Using Facebook As a Virtual Career Platform

Revolutionizing Job Hunting

Sure, Facebook is good for sharing photos, asking questions of your followers and sending out mass updates. But, Facebook as a virtual career fair platform? How exactly would that work? Several weeks ago, I attended a vendor demo offering organizations their very own virtual career fair portal. The virtual product included a chat feature, a place to share company information, a job feed, unlimited recruiter profiles and an analytics dashboard. It was some very sexy technology, but the price tag seemed a bit too lofty for my taste.

That’s when I got to thinking …

You can chat on Facebook. You can share information and jobs. Some recruiters already use Facebook to connect with job seekers. And, Facebook offers insights and analytics.

Could it be possible to use Facebook to host a virtual career fair?

How to Use Facebook as a Virtual Career Fair

As the manager of a corporate career page on Facebook, I reached out to several co-workers who use social media for recruiting and asked if they were willing to try out this Facebook-career-fair-hair-brained-idea. Thankfully, they were!

We came up with a new Facebook cover photo and a web banner touting our “first ever career fair on Facebook.” After creating the art, sharing the event with several key contacts and promoting a post, we began to generate some interest and buzz.

  • The virtual career fair on Facebook was held June 11 and 12.

  • Recruiters were available throughout both days to answer direct messages sent to our page, respond to wall posts and chat one-on-one with job seekers.

  • At any given time, there were two to four representatives online.


When all was said and done, our team interacted with hundreds of people! The boosted post reached tens of thousands and, so far, the fair generated at least one direct hire. There were no travel costs involved. No three week implementation period. And, the recruiters were able to log in to Facebook for one quick hour to support the effort.

I received a message from a job seeker who was grateful that “someone was finally using Facebook in a way that was helpful.” Job seekers were able to interact directly with my company, connect with real people and get real-time answers. From an employment brand perspective, we were able to stand out from competitors, give our brand a human voice and balance the high-tech with high-touch … all in a space that people are familiar with and comfortable using. All of this cost $50.

You could say that I was happier than a camel on hump day with this little Facebook experiment.

Has your company tried using social media in this way? We want to hear your experience. 

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Shannon Smedstad

Shannon Smedstad has nearly 20 years of recruitment, employer branding, and communications experience. Currently, she serves as the Principal Employer Brand Strategist at exaqueo. Previously, she held employer branding and recruiting leadership roles at CEB and GEICO. She’s a work at home mom raising two awesome girls who also enjoys reading, running, leading a Girl Scout troop, and her morning coffee. You can connect with Shannon on LinkedIn and Twitter.

Reader Interactions


  1. Val Matta says

    This is great! Using Facebook as a virtual career fair does two things. First, as you noted, it gives candidates easy access to information and company employees that they may not have been able to access. Next, it makes it easy for those who aren’t in a certain city or location to participate. Great use of this resource!

    • Shannon says

      Thanks, Val. It was very easy to coordinate and execute. I definitely recommend trying it. – SS

  2. Jessica Miller-Merrell says


    What a great case study that offers up direct ROI using Facebook. Congratulations! This is a great idea that can certainly be used by nearly any other company as long as they have a Facebook Page.

    A couple questions: 1) What were the hours of the career fair and did you experience higher engagement volume at different times? 2) Can you share how many candidates engaged you in aggregate?

    Thanks again for sharing this awesome story.


    • Shannon says

      Hi Jessica,

      Great questions! Day one was much busier than day two. The fair was from 10 – 4 ET; it was very busy from 10 – 12, lunchtime lull, then it picked up again in the afternoon. We directly engaged with 230+ candidates via Facebook over the course of these two days. Some were new job seekers, some had already applied before, and others were just sort of checking things out.


  3. Tonica says


    I am having a hard time finding a step by step process on how to facilitate this virtual space on Facebook. Would you be able to share?



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