Last year I announced that I was shifting my focus and dedicating my time to writing, keynote speaking, and consulting. My goal was to spend less time on the road and more time with my family. I have a daughter who’s two (@ryleighmerrell) and a husband who is traveling like crazy working on a long-term assignment for Xceptional HR in Philadelphia. It’s been pretty hectic especially since we live in Oklahoma not Pennslyvania. Life of the spouse of a road warrior. The upside is that I can always get a room at the Hilton and fly first class on Delta.
In 2011, there seems to be an increase in awareness and activity among the human resources and recruiting vendor community about leveraging social media. And by social media I don’t mean just your average Twitter and Facebook account. Most anyone with half a brain can put one together. I’m talking about creative strategies to build a buzz and developing a solid content creation strategy that attracts a vendors target audience. And by attract I actually mean by providing content that provides human resource professionals and recruiters information about what they want to know; the good stuff and not a sales pitch.
Xceptional HR is now providing content creation strategy and implementation for human resource vendors who are looking for consulting and content from someone who understands the industry. And when I say understands the industry, I mean someone who has worked as both a human resources director and recruiter. That’s me. I provide a unique perspective and opportunity for vendors as I have worked in both capacities for 10 years with Fortune 500 companies. (download my bio)
New Focus on HR Vendor & Content Services
In the coming weeks, I’ll have a brochure and more information including pricing up at my redesigned company website once it goes live at www.XceptionalHR.com. Right now the link just re-directs back to Blogging4Jobs. To give you some insights, here are some of the services I am prepared to offer human resource/HR vendors that are involved in the talent, recruiting, HR, and leadership spaces:
- Blogging Content & Strategy. I can work with your team to either produce quality content that is search engine optimized and relevant for your client audience or serve as a consultant to work with you either as a ghost writer or publicly authored by me. We want to drive traffic to your site and keep those HR types coming back for more and sharing it with their friends.
- White Papers. As a published author and long-time blogger, I have also developed my share of e-books. Let me help you design and author a white paper that is more than just a three page advertisement. The key is providing good content, resources, and information that is relevant to your audience without giving them all your secrets.
- Webinars. Let me help you create content and strategy around these. I can serve as a presenter or generate buzz and drive registrations for your next webinar or teleseminar. I’m at your service.
- Consulting. Sometimes you just need to run things by someone and for that maybe I’m your gal. Consider me your HR industry coach to guide you in the right direction.
If you are a vendor and are interested in talking more, shoot me an email at firstname.lastname@example.org or by phone at 405.343.5751. This is an unofficial official announcement to bring you up to speed on what I’m working on. Currently, I’m a blog writing and content machine, but hey, I’ve always been. If you’re not a vendor, but interested in what I do, give me a shout.
Thanks again for your support. As readers of Blogging4Jobs, I owe you the world, and I couldn’t do it without you. So give me a call or email and let me know what I can do to help. Even if it’s a short chat by phone or you are interested in writing a guest blog post, I’m more than happy to talk. Let’s see where 2011 and beyond takes us.