A recruitment advertisement that works – BIG TIME!

Feb 23, 2011 | By Jessica Miller-Merrell | Recruiting

A recruitment advertisement that works – BIG TIME!

Wow! How creative is this? Jobsintown.de an online employment company in Denmark (presumably) launched a very cool ad campaign to lure people to their website some time ago and (in my opinion) its still working. Check out the screenshot below!

This rather ingenious ad is of a guy handling financial transactions while trapped in an ATM machine. The caption beneath it is “Life is too short for the wrong job.” (NICE!) Below is another brilliant piece; some poor slob washing clothes, but from the inside of a washing machine.

What I especially like about these ads is that they are life-sized and (at first glance) easy to mistake for the real thing. Wow! Hat tip to VisualFunHouse for the pictures. Click here to see more examples of this brilliant ad campaign.

Posted in Recruiting

Jessica Miller-Merrell

Learn more about Jessica Miller-Merrell, SPHR, SHRM-SCP, the founder of Workology, a workplace HR resource, and the host of the Workology Podcast. More of her blogs can be found here.

Comments

Wesw@hiredmyway.com says

February 23, 2011 at 12:38 pm

Hi Jim,
These are great ads, thanks for sharing! We’re always interested in seeing creative examples of how to advertise job search tools to the public.
Abraham Shafi says

February 24, 2011 at 2:04 am

I think this is very good display of creativity. Solid creativity can create a ripple effect of inspiration. Inspiring potential recruits, current employee, and even, clearly, blogger such as yourself.
Helena says

March 24, 2011 at 8:24 am

Great story. I also thought the ads were genuis. Thanks for sharing.

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