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Introducing the first episode of the Workology Podcast powered by Blogging4Jobs featuring employment branding and recruitment marketing expert, Jason Seiden (@seiden).

The Workology Podcast is a place where we discuss the science and art of the workplace. Gain powerful insights, resources and perspectives on the industries of human resources and recruiting. Workology Podcast is approximately 45 minutes and distributed 4-6 times a month available here on the blog, iTunes and other traditional podcast outlets. The goal is to provide an in depth and no holes barred look into the future of our most powerful business asset, the employee.

Episode 1: How Your Employees Are Positively Amplifying Your Brand with Jason Seiden

Over the years, we’ve written our fair share on the topics of employment branding, recruitment marketing and brand ambassadors. It’s an area of growing popularity as companies begin to see recruiting and HR as a marketing function in addition to what most employees consider our roles of purely hiring and firing.

Jason Seiden helps me break down the basics of employment branding and shares insights in how to build an employment branding strategy starting first with surveying, talking and meeting with your employees before launching any type of campaign. The true power of an employment brand lies in your workforce and most importantly how they view your organization. Without first sitting down and talking to your employee population to understand how employee’s view the organization and what benefits and perks of working there matter most to them. Jason lists this as the starting point to understanding where you should go with your own recruitment marketing campaigns.

Be sure to listen to my first episode of the Workology Podcast where we discuss the art and science of the workplace. I’m excited beyond words to have Jason as my first guest and to share with you the insights, information, and resources within a casual atmosphere using Podcasting that is Blogging4Jobs through our new Workology Podcast.