During 2011, 70 million new blogs were registered on WordPress alone; as of the end of 2012, Tumblr users had uploaded a staggering 80 billion posts – which works out to about 12 posts for every global internet user.
We, as humans crave advice, information, and tips to help us do our jobs better, and we look to peers as well as experts to share insights. Blogging is a great way for service providers to interact, engage, and develop relationships with managers, leaders, and practitioners who are responsible for human capital management. We can connect with our audience in short quick bursts building a relationship over the long term. It’s also a great way to level the playing field when you are looking to establish yourself as an expert or to differentiate yourself from the competition.
HR & Recruiting Blogging Resources
Finding topics to blog about proves to be a challenge, and most bloggers loose steam 18 months into writing their blog. Writing regularly is hard. Sometimes it’s just tough to get creative. Blog topic and content ideas don’t flow, and we feel like we are repeating the same things. I often say I go through phases of being hot and cold when it comes to the blog which is why I keep an editorial calendar and bucket of content summaries for those writers block-filled rainy days. I put together for an ebook just released titled, 50 Blog Post Ideas for HR and Recruiting. You can download the 21 page electronic book for free and get your blogging creative juices flowing.