4 Ways To Increase Your Personal Brand’s Exposure & Find Jobs.

Scroll down to read more!

4 Ways To Increase Your Personal Brand’s Exposure & Find Jobs.

Scroll down to read more!

Table of Contents

Today I woke up in a complete stranger’s apartment in Paris.

I’m writing to you from her super-comfy couch; she isn’t home and I have the keys.

Before you get excited thinking that this is a twisted romance story, let me spill the beans – I’m in this town for a week and I rented the flat on AirBnb from a girl I’ve never met (and probably never will).

I must say, this pad is a lot more swish than the one I live in in Sydney. A lot of thought, money and love has gone into it.

The shower is one of those deliciously pleasant “rain from the roof” types, dozens of picture frames infuse the space personality and a Bang & Olufsen sound system fills up the pad with velvety bass.

So what does this have to do with employment & careers?

Well, more than meets the eye.

Let Me Ask You A Provocative Question.

How comfortable do you feel about giving your house keys to a total stranger who you’ve only had a brief exchange with on the Internet?

Five years ago doing so would have been tantamount to complete madness.

Let’s also not forget that ten years ago meeting someone from the Internet for a date was something only weird people did. Today, it’s the accepted norm for busy professionals.

So, what’s changed?

 

Your Online Personal Brand.

Today, we live in a new world which has radically different rules for cultivating trust, assessing risk and forging relationships.

The phenomenon of AirBnb is a symptom of an emerging sharing economy which gives context to all facets of our life and includes – you guessed it – employment.

In this economy it’s no longer just your couch or car that are available for short-term hire.

You are.

The Internet is emerging as a space on which you can leverage your skills while your online personal brand acts a magnet which attracts opportunities. It also provides a measure of security against which stakeholders can evaluate risk.

This trend, combined with increasing job instability, is creating a world in which you will need to – more often – think of yourself as a freelancer or a project-based worker, rather than someone with a full-time job for life.

How To Succeed & Prosper.

If you’re not online, you don’t exist. A strong online and social media presence will be the biggest predictor of successful and fulfilling employment in this emerging world. So, how to ensure that you’re not left behind?

1. Get Clear On Your “Why?”

Your brand must be centered around a cause you care deeply about. Why do you get out of bed in the morning? What’s your purpose for coming to work? What impact do you want the lifetime of your work to create? Get clear on those before you utter a word online.

2. Create Valuable Content.

Use a tool like Topsy to learn which topics are popular. Publish, on your own blog and blogs which belong to others, ideas which make a difference that you want to make. Don’t restrict yourself to writing. If you’re comfortable in front of a camera and ooze charisma, start a useful YouTube Channel. If you have a knack for design and presentations, look into SlideShare.

3. Interact With Your Community.

Find people who also believe in what you believe. Then find people who will benefit from your cause. Join them on LinkedIn and Google Plus groups which are aligned with your personal brand. Join Twitter. Dedicate 30 minutes each day to reading, commenting, reposting, retweeting and discussing. No time, I hear you say? Integrate it into your life by leveraging time you’re currently wasting – e.g., buy an iPad and do it while you’re on a bus to work.

4. Consider Hiring a Personal Branding Manager.

A few years ago personal brand management was something only rock stars required. Today, everyone has an online personal brand, and the more senior your role and the higher your aspirations, the more aware you need to be of how yours looks.

Did you like this post? Share it!

A Word From Our Sponsors

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

Recommended Posts

12 Types of Paid and Unpaid Leave and Time Off

A list for the HR professional to be able to answer employee questions related to time off....
google, google x-ray, sourcing, candidates, talent acquistion

Using Google X-Ray Search to Find Candidate

Learn how to use Google X-Ray to define and narrow your search for an ideal candidate in any industry - with examples!...
The Debate on Social Media Policies and Disclaimers The Debate on Social Media Policies and Disclaimers The Debate on Social Media Policies and Disclaimers The Debate On Social Media Policies and Disclaimers

5 Employee Twitter Bio Disclaimers You Should Add Today

Learn the top five Twitter (X) bio disclaimers every HR professional needs to protect personal and professional interests on social media....

How to Calculate FLSA Overtime Pay

Understand the Fair Labor Standards Act and learn how to calculate FLSA overtime pay to avoid any mistakes....
Free SHRM Recertification Credits

Maximize Your HR Potential with SHRM Recertification Credits

Discover how to earn free SHRM recertification credits with our guide to maintaining your credentials effortlessly....

HR Certification Podcast Episode 15: Reviewing Employment Law for HRCI & SHRM Exams

In this episode of the HR Certification Podcast, we review employment law topics including adverse impact and the four-fifths rule....

5 Effective Employee Training Methods for 2024

Is adapting quickly to market changes a priority for your company’s future? If so, it’s crucial to equip your workforce with the necessary knowledge...

Navigating Career Change: Transitioning from HR to a New Career Path

Thinking about leaving HR for a new career? It happens to the best of us. Here's what you should consider first....

Checkout Our Products

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

More From Workology

Free SHRM Recertification Credits

Maximize Your HR Potential with SHRM Recertification Credits

Discover how to earn free SHRM recertification credits with our guide to maintaining your credentials effortlessly.

HR Certification Podcast Episode 16: Answering More of Your HR Exam Questions

In this episode of the HR Certification Podcast, we are answering your HR Certification questions about SHRM and HRCI exams.
google, google x-ray, sourcing, candidates, talent acquistion

Using Google X-Ray Search to Find Candidate

Learn how to use Google X-Ray to define and narrow your search for an ideal candidate in any industry - with examples!
Your Guide to Easy SHRM-CP Recertification

Your Guide to Easy SHRM-CP Recertification: Stay Certified

Master SHRM-CP recertification with ease! Uncover the steps, credits, and strategies to maintain your HR credential and excel in your career.