Six Ways Employers, HR & Recruiting Can Use Social Media

I’m up early this morning prepping for my 4 hour Social Media 101 Training in Lawrence, Kansas today. Social media, social recruiting and employment brand and their use cases for human resources are on my mind. Social media is no longer a nice to have, it’s a must to have when communicating, understanding and monitoring our competition, candidates and employees. When it comes to the field of HR and Recruiting, those new to this brave new world are often left confused as to where to begin.

How Employers Use Social Media for HR and Recruiting

Truth is that there is no silver bullet for social but there are some best practices help you get there. Things like listening on social media, engagement and providing useful resources and insights while targeted your audience with hash tags on Twitter and keywords are just a few of the essential pieces to the puzzle for employers, HR, and recruiting online.

Social media is more than your social media employee handbook policy outlining the do’s and don’t for social networks and online. For the field of human resources, social media in my mind can be used six fundamental ways. These uses are not all encompassing but provide a framework for your organization’s goal when it comes to social media. Results definitely vary, but at the end of the day this brave new world of social media is the new focus group for your organization, and it’s where connections, business and conversations happen online.

  • Jobs Feed and Automated Distribution. While I’m not a fan of solely using social media channels as a source solely to distribute jobs, they do serve as a great way to reach targeted audiences or for those searching for you with little effort. It’s easy as you just set it and forget it. 
  • Social Recruiting. A more interactive strategy that incorporates using tools to engage job seekers on sites like Twitter, Facebook and even LinkedIn. Recruiting teams use job feeds and some automation but the focus is on building relationships, answering questions and providing resources to job seekers driving applicant traffic to their company careers page.
  • Social and Internet Sourcing. Social media has brought about an new importance in internet and social media sourcing. As professionals flock to social media sites to engage, share and talk shop, sourcers can use the information they provide as an internet playground in which to snatch top talent long before they update their resume on a job board or even their LinkedIn profile. One of my favorite ways to source candidates is using the mobile photo sharing network, Instagram.
  • Social Learning and Collaboration. Whether it is developing internal relationships using an internal social networking platform like Yammer or Thought Farmer or for your tapping into your external resources and connections, this is a great source for news, information and sharing all done online. There are literally thousands of HR, workplace and recruiting blogs sharing information focused on the workplace practitioner done in real time. Check out my list of great resources and HR blogs to get you started.
  • Employment Branding. A new breed of marketing and the most advanced form of social recruiting with the candidate in mind. Companies are flocking to sites like Twitter, Facebook, recruiting videos and even Pinterest to build their brand as a growing number of job seekers that apply for positions are using social media, mobile and peer networks online to help select the company they want to work for.
  • Listening and Monitoring. When it comes to social media, it’s true power is in the power of listening and surveying an active audience before it goes viral. While there are some restrictions on if and when you can fire your employees as a result of conversations happening on social media courtesy of our good friends at the NLRB, it’s a great way to hear their feedback and conversations in real time. Think of it as the new employee survey except it’s completely public, free and happening online. While I recommend joining in the conversation, listening and monitoring can be just as powerful especially when an employee, candidate or customer voices his/her opinion online.

What ways are you using social media for your organization when it comes to employee engagement, employment brand, job seeker recruitment and peer learning done online? I’d love to hear your insights.

Posted in ,

Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.

Reader Interactions


  1. says

    Quite aside from the value of consuming out as in comparison to eating at dwelling, it is really possibly just not practical to dine in a restaurant every last single day.
    KFC has been part of the American landscape for many many years and it really is difficult to imagine the gap in modern life that would have been created had it not been for all the special herbs and spices that
    have graced succulent pieces of chicken over several decades.
    The final decision to use a roasting method to cook the chicken is
    a good one because this type of cooking will
    allow us to compose the item in one large single batch and place them on sheet pans for the

  2. facebook timeline cover size says

    Jumping out of bed will spike your metabolism, and will end all thoughts of.
    You can’t find a lot of decorative mouse covers online but here
    are some sites which sell a few that are worth buying.
    Helen Garrett, director of special projects for Amnesty International, said: ” It’s fair to say that the collection shows how deeply musicians feel about the beauty of Dylan’s music — across generations — and how passionate they are about supporting human rights. My arguments: First, for most of us, our lives are not that interesting to suppose our each action is becoming viewed; Second, data mainly isn”.

  3. shoulder pain kirsch says

    Do you mind if I quote a few of your articles as long as I
    provide credit and sources back to your blog? My website is in the exact
    same niche as yours and my users would genuinely benefit
    from a lot of the information you provide here. Please let me know if this alright
    with you. Many thanks!

  4. says

    This lets you make the most from what comes out of your wallet.
    Although you need a license for Win – RAR to create RAR archives, there are free decompression applications
    you can use to extract the contents of a RAR file.
    However, this is not normally the case if you’ve bought a genuine product.
    Have you ever wondered if your emails were really read by the person to whom you sent them to.
    It is really a good choice if you are in need of these tools.

  5. promocode2014 says

    You could also find some offline newsletters carrying home elevators
    these discount codes. Shopping can even be done from the latest mobile phone.
    It is not just limited to big brands that offer discount codes rather small companies
    too now understand the benefits of offering customers such incentives give out coupon codes etc.

  6. short term loan says

    Getting Your 1 Hour Cash Advance Online – Getting your
    online 1 hour cash advance is not all that hard and you just have to make sure you get the
    right loan for you. When you decide you must have
    a payday loan for the purpose of meeting an emergency need, you should simultaneously resolve to devise a
    good, working budget. It requires a lot of
    document and requirement preparations.

  7. says

    Your host or server will also need ffmpeg-php, libogg, ffmpeg-php, Libvorbis, mplayer, mencoder,
    and GD library so an ideal file uploads the limit.

    Conclusion: As mentioned before Host – Gator is very reliable.
    This is probably one the reasons why this type of hosting is getting
    more popular nowadays.

  8. says

    Dedicated hosting can be managed or left alone
    for your tech staff to work out the problems
    should they arise. It should not be compromised otherwise the organization or individual having their website hosted on the server
    might suffer from huge loss. Virtual web servers (also referred as virtual private servers) share the resources (hardware, disk space,
    RAM) of a web server.

  9. Kurt says

    “Six Ways Employers, HR & Recruiting Can Use Social Media – Blogging4Jobs HR, Recruiting,
    Social Media Policies, Human Resources, HR Technology Blogging4Jobs” ended up being a remarkable article.

    If it had alot more photos this could be possibly even even better.
    All the best -Ernesto


  1. […] a brand According to Blogging 4 Jobs, employment branding plays an integral part in social recruiting. For this approach, enterprises are establishing an online presence to […]


Newest Jobs in HR & Recruiting

Ultimate Staffing is hiring a HR Assistant - Covid Administrator (Irvine, CA) [Click to View]

Scion Staffing is hiring a Benefits Analyst (Pension) (Portland, OR) [Click to View]

Hays is hiring a HR Director (Cyber Security) (Tampa, FL ) [Click to View]

Ledgent is hiring a Payroll Specialist | Payroll Lead (Upland, CA) [Click to View]

Robert Half is hiring a Human Resources (HR) Assistant (Thornton, CO) [Click to View]

Pin It on Pinterest