Measuring the Immeasurable of Influence
| By Matt Herndon | HR, Social Media
How to Measure Influence
For decades, concepts like influence in the workplace were too difficult to measure because they were immeasurable, ambiguous, and elusive. However, with the rise of social media platforms and tools like Salesforce.com’s Chatter system, gauging an employee’s influence is now as simple as observing how other professionals react to their online behavior. Finding out which employees have the most extensive influence can help employers evaluate the worth of each team member. Both large and small businesses have progressively come to understand the significant impact social media influence has on the overall image and success of their organizations.
Whether you’re working on your business degree or are already deeply rooted in the professional world, improving your influence is an excellent way to increase your appeal among employers and ultimately extend your professional radius. The following tips can help you get started on the right track.
Become Self-Aware
You must first understand this image in detail before using social media to project it. Identify your professional and personal selves if you want to continue to have a powerful, consistent, and, more importantly, influential influence. For instance, you might not be very aware of your position in this situation if you’re new to the workforce or your firm. If you’re unsure about your position in the workforce, be as clear as possible about who you are and the message you want to convey by introducing yourself as such as soon as you open your accounts.
Be Positive
Contrary to the saying, “misery loves company,” most individuals don’t want to interact with negative people in person or online. Instead of merely making others feel horrible about themselves and the world they live in, try to be a person who inspires others. Professionals adore reading tales of tenacity and hope in the face of adversity. With a struggling economy and high unemployment rates, it can be difficult to maintain a positive mindset. However, recognizing these barriers while looking at them through the lens of positivity can encourage and uplift your followers, which will make them want to continue to pay attention to what you’re doing on your social networks.
Capitalize on What Makes You Unique
You need to give your followers a cause to pay attention to you above all the noise that is already being generated on social media platforms as several million people use them every day. Decide what makes you special and intriguing, then use these to your advantage as you develop your influence. Think about the distinctive abilities, experiences, and knowledge you possess that distinguish you from others in both personal and professional settings. Although focusing on this originality is a great way to gain more influence, remember to control your ego and prioritize spreading your ideas over yourself.
The Value of Influencing Others
Although it can initially appear that only those with truly outstanding abilities are capable of influencing others, everyone can do so with the most basic words and deeds. By just posting your views and ideas on these accounts, you can communicate with just about anyone worldwide thanks to social media’s reach potential. In order to gauge your ability to lead, inspire, and inspire others, set attainable goals. Utilizing this potential may even enable you to realize the true value of your professional abilities.
Matt Herndon, @Just_Matt_is a freelance writer. He lives in the Indianapolis area with his wife and kids. He writes on behalf of American InterContinental University.
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