Is Mobile & SEO Too Sexy for HR?

The mobile world is upon us.  Technology is king.  And yet your organization’s recruiting and HR teams are often the last one’s that are thought of as innovators in the mobile communication, recruiting, and SEO spaces.  What if I told you that you were wrong?  That your human resources, recruiting, and talent departments are doing sexy things with technology?

Interested?

Is Mobile & SEO Too Sexy for HR

Is Mobile & SEO Too Sexy for HR?” is the title of a proposed session that me and Carrie Corbin (@thealphafemme) are hoping to lead at the 2012 SXSW Interactive Media Conference.  You may remember me writing about the conference in the last two years here & here.  Carrie and I also think it’s time that the HR and recruiting teams have a “seat at the table” amongst the PR, digital media, and technology folks at SXSW which is why we submitted our panel.

Carrie works at AT&T and uses technology, mobile, and SEO to find job seekers as part of their Talent Attraction team.  They do some pretty amazing things like integrating QR Codes and search engine optimization into their candidate engagement strategies.  I, on the other hand, work with companies helping them to understand how to use these tools using my experience in HR and Recruiting as a consultant.

Awesome you say. . . but we need your help.  It’s up to you to help us get our “seat at the table.”  We need your votes.  These said votes count for 30% of the total score as part of the SXSW Interactive Media selection process.  We need you to visit http://b4j.co/sexyhr and vote for our session.  This involves registering before your vote. Tell your friends.  No, beg your friends.  Vote again, and vote some more.

Not sold yet?  Here’s a description of our session “Is Mobile & SEO Too Sexy for HR?

Is technology too sexy for HR? Hear some of the leading experts in the mobile, HR and recruiting fields discuss how SEO and mobile recruiting can and have been used to recruit top talent. Join the discussion about how your HR and Recruiting teams can use mobile, social media, and SEO technologies to attract candidates and hire the best.

  1. How can SEO be used to advertise job openings and fill vacant positions?
  2. What examples are there of mobile technologies or innovations?
  3. How can I get my recruiter or HR team involved in the sexy tech discussion?
  4. What emerging technologies and trends are being used to recruit?
  5. How HR & Recruiting are using tech & Why should I care?

 Be sure to vote for our session.  Voting officially ends September 2.  Thank you for supporting us!

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Jessica Miller-Merrell

Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.

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  1. AvatarCarrie says

    Ironically, just today I had someone in the technology world questioning my intent to use QR code tattoos at an upcoming conference. He was immediately dismissive, before asking questions & it reminded me that so many areas of our “business” intersect & we could all stand to be a little more open-minded. When he started down the path of tattoo’s being immature & childish, I asked him how many times he’s picked up a slinky, a light up pen, a sticky hand or funny hat at a conference. Then I mentioned that from my perspective, while I personally think there’s little to be gained from most give-aways, a QR code tattoo accomplished these things:
    1) It’s cheap (pretty important here)
    2) It’s catchy. Not only is it unique (since no one else is doing it right now except you and I that I’ve seen), but people (especially at non-tech conferences) often don’t know what a QR is, so it becomes a conversation starter. My childish little give-away just added value because I have to explain to most people what it is, and to the ones who do know – they want to know where it goes. At a minimum, they want me to find water and apply now! Bottom line, I now have that person’s attention and I have the opportunity to guide the conversation. Doesn’t matter if you are a sales person or a recruiter – the end goal is to get the person to stop and chat with you so you can have a meaningul dialogue.
    3) By linking to a site with a data-capture field for those who actually scan it – the give-away now has return on investment because I have an immediate way to follow up with those people after the event without trying to remember who belonged to which resume or business card. This is the most important and yet, the most lost point on someone looking purely from the lense of technology and not business or marketing.

    Being able to capitalize on the best of, “Technology, marketing, and HR” and get people out of their comfort zone to recognize more efficient ways of doing business, you bet it’s sexy!

    • Jessica Miller-MerrellJessica Miller-Merrell says

      I have to remind myself that when we get resistance in these types of areas, we are at the forefront of innovation and in most cases doing the right thing to push people. If I had listened to everyone, I would never have started this blog, wrote a book, and quit my job. It’s okay to be different, creative, and teach others in fun and unusual ways. That’s what the QR Codes that are temporary tattoos will do.

      JMM

  2. AvatarSterling Ledet says

    My company is probably a fairly good case of this. One of my demographic personas is called internally “the pierced and tattooed crowd”.

    This is sincerely a useful blog for me, Jessica. One great resource (maybe you already have one) would be an article with a listing of the best company jobs pages, mini sites, and a description of what you like best about them.

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