Converting the Disengaged to the Church of Social Media
Just the other evening, On Episode 55 Steve Boese had a guest that reminded me of the first HR Blog I ever read. I would also be remiss in not mentioning that Suzanne Lucas also started the Carnival of HR. I am not exactly sure when that was probably about 4 years ago or so. It got me to thinking about how far this whole medium has come in a very short time. The Evil HR Lady did and still uses a Google blog. Today Google blogs are viewed as somewhat less than feature rich, and when she started blogging, at that time adding pictures to a blog site then was really pushing the envelope.
Now when I compare that to what is going on today, with things like HR Happy Hour and Drive Thru HR (Both on Blog talk Radio), plus video feeds that are used daily in blogs,on you tube, Facebook as well as the other video outlets, it is really amazing how fast all of this technology has come to fruition. Further, today there is a seemingly endless supply of HR blogs, now, adding me to that list.
This really isn’t news to those of you who follow this, but it did get me thinking about the naysayers. Those of us who are dues paying members to the Church of Social Media know and get that this. All of this is stuff is fascinating, intriguing and really fun. Mike VanDervort speaking at HRevolution said something about blogging that I took to heart. Mike said, It keeps me learning.€ That is about as succinct as it can be. But how do we push this to those who are disinterested in Social Media, or to use an HR term disengaged.
All of these tools and things that we (the converted) play with in blogging, social media and the like all have legitimate business purpose, if you know how to use them. Herein lies the disconnect; they (those who have not been proselytized) don’t understand this. They do not see ROI here..
Today, literally any person can shoot a video and put it up on Youtube. Young children are posting on Youtube. Should not a college educated professional be able to figure this out? These are employee communication TOOLS, available to everyone. Even a CEO or CFO (maybe with a little help) could record a podcast/audio message and distribute it to the entire Company, that way all employees could hear the same thing from the Company’s top executive. It’s green (no paper) too! There are many options available that are free for the taking, google blogs, youtube, linkedin groups, Facebook pages/groups. They are all there for free via the internet AND if you are not using them you are going to be left in the weeds, or said another way. You will be scratching your unemployed a–, trying to figure out what you should have done.
So if you have any friends in HR that are dead set against this Social Media stuff; send them a link to this post, while they still are still employed and have email at work.
Our honest & controversial guest blogger on Blogging4Jobs is Dave Ryan. Dave has been in HR since it was called Personnel. Dave is active with SHRM in many different aspects. Dave is also a certified U.S.A. Hockey Official and a frequent speaker at local colleges who speaks about H.R. topics and social media in the workplace. Dave enjoys reading blogs, staying current on H.R. topics, officiating ice hockey, golf, computers and all gadgets electronic. You can find Dave on LinkedInDavetheHRCzar. and on twitter, @davethehrczar.