6 Ways to Search Engine Optimize Your Recruiting Efforts

SEO stands for search engine optimization and is a common practice in the internet and online marketing space.  With more than 88 billion google search engine searches each month, a company’s recruiting and HR teams can use SEO tactics to elevate their career page, job posting, and to increase their employment brand online.

6 Ways to Search Engine Optimize Your Recruiting Efforts

Each month, there are more than 185 million searches on Google that contain the keyword “jobs.”  SEO tactics and strategies involve a clear yet combined approach focusing a HR team’s time and efforts to drive web traffic to their prime positions and job openings.  Because the job seekers are out there actively looking for work, and making it easy to find job openings is what SEO job postings are all about.

  • Keyword Research.  This is the first step of any SEO strategy whether you are an HR blogger, internet marketer, or corporate recruiting department.  This includes keyword combinations that your target audience is using as well as the keyword combinations that your competition.  Words that have a medium level of search and low levels of competition are best.
  • SEO Reporting and Analytics.  As a blogger, I rely on Google Analytics and Google Webmaster tools to help me determine how website visitors are finding me using search engines, the number of page views, and the pages where they are spending their time.  Using analytics are essential for making your case to leverage SEO in your recruitment and job posting efforts.
  • Linkbacks.  These are key to any effective SEO recruiting strategy.  For bloggers, credible websites that link to your blog or page can increase your placement within a search engine.  Properly placed link backs can elevate your article, job posting, or web page ahead of the competition.
  • Going Social.  Social media platforms offer an unique opportunity to increase your social presence, build your employment brand, and piggy back on a social network’s quality search engine rankings.  Google your name, and by name I mean your personal name first and last.  What websites comes up first in the search?  LinkedIn, Flickr, or YouTube?  These sites (as well as others) have excellent page rankings that you can take advantage by posting and linking to.  Social networks offer great SEO while also providing instant and real-time engagement with your current and future candidate pool.
  • Links.  As an HR blogger, linking to websites are just as important as link backs to your site.  These links can be as simple as posting your job using a social network or listing the link to the job posting placed on your career page within a Monster or Careerbuilder job posting.
  • SEO Optimized Job Description.  Company websites, career pages, and landing pages offer hundreds possibly thousands of opportunities to leverage the power of social media.  Include keyword combinations not just on job postings, but within your company website.  While job descriptions traditional serve a compliance purpose, they also offer the opportunity to elevate your company’s page within a search engine.
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Jessica Miller-Merrell

Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.

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  1. AvatarChris Brablc says

    Great post, Jessica! I totally agree with you on all your points but in particular think social is one that many people miss. I see Google integrating updates from Google + more heavily into search in the short and long term and it will be very important to have a presence and your (job) content on Google + from an SEO perspective.

    Thanks, as always, for the great info!

  2. Jessica Miller-MerrellJessica Miller-Merrell says

    Absolutely agree with you Chris! Google + just opened the flood gates recently with this being totally wide open. Shares and conversations on G+ do very well in search and they should, it’s Google. Of course, it’s a new tool and many folks are still getting used to these others yet.

    Thank you for your comment.

    JMM

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