2 out of 3 Companies to Expand Social Recruiting #recruittrends

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For early adopters of social recruiting technologies, Twitter and talent communities have been topics of conversation for two or three years, if not longer. But as technology evolves and more companies launch their profiles and platforms, we must strive to reinvent ourselves. If your organization is in the social recruiting “infancy” stage, no worries, you’re in good company. But, hopefully you’ve got a plan to join the space this year.


In 2013, TweetMyJobs reported that 72% of companies used social media to advertise their jobs, and that 2 out of 3 companies planned to expand their social recruiting initiatives in 2014.  “Every hiring manager is compelled to make use of this medium — given that 1 in 3 job seekers now use social media as their primary tool for job searching,” states the social recruiting tech leader.  In 2013, TweetMyJobs’ distribution network (that covers Twitter, Facebook and mobile) connected its customers with more than 40 million job seekers.

I’ve witnessed first-hand the power of Twitter in connecting people with opportunities.

I’ve also noticed a whole lot of junk clogging up my feed these days. In some ways, Twitter is like a East Coast superhighway with litter and debris strewn about. How can employers help job seeking tweeps navigate their way on Twitter, without getting distracted by noise?

“Employers need to get more visual on their Twitter feeds,” says Chris Russell, CEO at CareerCloud.com. The company now offers employers the ability to showcase branded images in users’ feeds. “Show employees  in action and doing the jobs that you are hiring for … today’s candidates want to know what its like to work there. Pictures help them understand that.”

As Twitter becomes more and more visual (similar to the move made by Facebook), having images associated with your tweets will (or should) help you stand out amidst the clutter. Speaking from experience, finding partners to help automate some or all of the imagery posting process is quite efficient and a huge time saver.


Over the years, I have subscribed to a number of talent communities to keep in touch with what other brands are doing. It helps to generate ideas and benchmark current practices:

  • How are companies engaging their talent communities?
  • What content are they sharing?
  • How often do they engage the community?
  • Is the talent community adding value to the candidate experience?
  • Does the engagement feel personalized?

In 2014, I anticipate that more organizations will not only consider building talent communities, but that we’ll see more career-related newsletters and email drip campaigns designed to keep community members connected and engaged. “Talent communities produce a steady stream of qualified applicants and referrals,” advises Tim Leonard, CEO and founder of TalentReef, a social CRM platform. “Recruiters will be much more productive mining their talent communities, as opposed to conducting each new search from scratch.”

It is also my hope that companies will use these communities to identify talent and have their recruiters pick up the phone. Let’s call on our talent communities and have bona fide career conversations.

The real power behind social recruiting is most apparent when we take it offline and into real life.

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Shannon Smedstad

Shannon Smedstad has nearly 20 years of recruitment, employer branding, and communications experience. Currently, she serves as the Principal Employer Brand Strategist at exaqueo. Previously, she held employer branding and recruiting leadership roles at CEB and GEICO. She’s a work at home mom raising two awesome girls who also enjoys reading, running, leading a Girl Scout troop, and her morning coffee. You can connect with Shannon on LinkedIn and Twitter.

Reader Interactions


  1. RolePoint says

    Shannon, this is great. Your point about candidates wanting to know how an organization works is completely right. Social recruiting is key to making this happen. Keep in mind that resources like mobile can really help you to expand your social recruiting efforts. Since more than half of job seekers use mobile devices to look for jobs at least once a week, you need to use tools like mobile career sites or even mobile referral programs to reach the next great candidate.


  1. […] 1.Social Linkedin, Facebook, Twitter, etc… Recruiting has gone social. 1 in 3 job seekers use social media as they primary source for job searching. Aware of that, recruiters have developed strong social recruiting strategies. According to a People Matters research, 91% of US recruiters seek their candidates through social media. Recently, Twitter has especially become a big announcement platform for recruiters, who have been forced to innovate in order to get applicants’ attention. The power of images has led recruiters to add pictures on Twitter feeds. “As Twitter becomes more and more visual (similar to the move made by Facebook), having images associated with your tweets will (or should) help you stand out amidst the clutter.” – says HR expert Shannon Smedstad. […]


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