Why People Follow & Unfollow You on Twitter

It’s official.  I’m a infographic addict.  I absolutely love them.  They are colorful, interesting, and provide so much value for the user.  And earlier today, I came across an infographic that explains the why and how of the Twitterati (die hard Twitter users who are sometimes social media celebrities) and how they find the people they do to follow on Twitter.

Why People Follow & Unfollow You on Twitter


But before you take a look at the infographic, I think it’s important to remember that quality of content and the relationships developed and created are the most important piece of social media no matter what you do.  It’s the value you bring to the relationship and these types of relationships can’t be automated.  I’m seeing the increase in the use of automatic retweets using RSS Feeds.  Upon my blog posting promptly at 6:17 AM CST, no less than 14 Twitter accounts automatically retweet my blog post and sometimes before I even post it myself on my own account using my Google shortener.  (mind you 2 of these accounts are two of my own, @bloggingforjobs & @_hrblogger.  These are both feed distributors solely for that purpose.)  The remaining 12 are generally not.

Content and engagement do matter, but if you are going to use some short cuts to automate the process (which I, myself encourage and partake in limited quantities) keep from making it so freaking obvious.  You can delay the feed from being reposted on your site.  This can be accomplished by simply selecting one autodrop down box using tools like Twitterfeed.  Yes, one single solitary box that keeps me and the rest of the universe knowing you are automating the process.

But I digress.  Enjoy the infographic from Mediabistro and learn why people follow and unfollow you and others on the microblogging and social media platform. Twitter.

How do you determine who to follow and unfollow?  I’d love to hear why you do what you do.






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Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.

Reader Interactions


  1. Nikki Allison says

    I find myself agreeing with almost everything on this graphic. One horrible trend, however, is unfollow tracking programs, which allows people to harass people who’ve unfollowed them and ask them why. Well, if they used common sense, they’d look over their own feed, and see what they do that matches anything here on this graphic. And if they were smart, they’d try to change how they tweet.

    • Jessica Miller-Merrell says


      Funny you should mention this because 10 minutes ago I got a @ mention that said @blogging4jobs unfollowed me today on Twitter. Why the heck would you announce something like that? I understand one might want to track but good grief telling the world is unncessary.

      Thanks for the comment.


  2. Jesus says

    You are right, it is a good infographic – the first one ever with an actual takeaway insight. Unlike you, I have hated infographics with passion – equating them to that one person in every meeting that can’t stop talking because they love the sound of their own voice – even though they are not adding any value (kind of what I am doing right now). This pet-peeve is mostly because all infographics I have seen are just a data dump – no insights, no summary or takeaway. Thank you for sharing this one !!!

    • Jessica Miller-Merrell says


      And I agree with you about Infographics. They are a data dump. I once had someone describe me that an infographic was a condensed powerpoint into just one picture. Makes sense but you know how horrible most powerpoints are.



  1. Which is it: Feed Your Followers or They Will Die? OR Have Something Interesting to Say? « American Dream Revised says:

    […] executives and sales people so that people are interested and engaged with you; one of my favs is why people follow and un-follow you. It sounds simple and common sense enough, that simply posting a job that you are looking to fill […]


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