Screw the Candidate Experience. LG Pranks Unsuspecting Job Seekers

Yes, LG we know you have great picture quality and sound that is nearly life like, but I disagree that this actually funny (see second video below). LG decided to prank unsuspecting job seekers who thought they were attending a job interview. A television was mounted to the wall to look like a window situated behind the desk in the direct site of a job seeker while the hiring managers had his back to the window. As the interview progressed, a meteorite landed on the city below. It was the apocalypse now. Interviewees became increasingly alarmed losing clothing, screaming and running for their life only to later find out that the end of the world was just a PR demonstration of how great an LG might just be.

Screw the Candidate Experience

Job seeker reactions varied. Personally, I think it was in bad taste if these are job seekers and not just actors playing the part. Even still it demonstrates the type of culture and company that likely disrespects not only job seekers but their employees. LG obviously doesn’t care about the candidate experience or the well being of their candidates they were interviewing. This is in stark contrast to one of my favorite HR and recruiting videos by Heineken called The Candidate. I’ve posted both videos for you below. Which one do you like better and why?

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Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.

Reader Interactions


  1. Jen Picard says

    I agree that the Heineken video is better, because it’s still a job interview – the LG video is an ad. They did another one in an elevator, where they made it look like the floor was dropping out – I just assumed they were actors/paid in some way for this sort of publicity stunt.


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