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For years practitioners have been leveraging their own voice or brand through blogging platforms. So much that we created HRBlogger.info a few years ago to capture all of this content in one location. I’ve learned over the years that some practitioners are doing it all wrong. They aren’t consistent with the information they post, they aren’t leveraging themselves as experts in whatever topic they’re most passionate about/deal with on a daily basis, and their just not social with other practitioners.
Don’t worry! I’m here to help! I’ve come up with three simple ways that you’ll be able to leverage your personal blog into a successful one!
3 Ways to Leverage Your Personal Brand Through Blogging
Know your subject matter.
There are hundreds, if not thousands of practitioners out there who blog about their daily experiences or whatever subject they’re most passionate about there. If you’re an employment branding expert I promise you there are another 10-20 out there that think the same thing. In order to set yourself apart really build your blog by focusing on a specific topic.
Over the past four years I have learned that the social practitioner is the most successful practitioner. Don’t get consumed with your overworked HR life to the point where you don’t interact and build your network of practitioners. If you’re wanting to launch your own blog and create your own experience being social with practitioners is the easiest avenue for them to start sharing your content and leveraging your voice.
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Consistency is key.
Anyone who believes that having a blog is easy is a complete sucker. Blogs take time, dedication, and patience. If you aren’t social or well-known in the space, you’ll be spending hours on writing a really good blog for 50 page views, if that. You might feel discouraged with those 50 page views, but you’ll need to spend another two to three hours in writing another blog to get another 50 page views. Consistency in blogging is the only way that you’ll be able to start building your own personal brand through blogging.
Bonus Tip! Be real.
The HR world is already filled with cubed drones and those no-frill HR ladies. Break out of the mold and start being real with your readership. Use real situations (without personal information of course) and be a real resource for those who are just now starting out in the field. My favorite example of someone who is 100% real (aside from Blogging4Jobs, of course) is the HR Schoolhouse i.e. Robin Schooling.
The Benefits of a Multi-Contributor Blog
This might come off as sales-pitchy, but leveraging your voice within a well-established multi-contributor blog will help jumpstart your own personal branding crusade. A multi-contributor blog like Blogging4Jobs has a wide range of topics and several experts relative to their own subject matter. As a practitioner, blogs like Blogging4Jobs loves getting real advice from those who are in the trenches day in and day out.
The benefits of writing for a site like Blogging4Jobs is that we’ve already built up a network of influencers and readership that’ll help jumpstart your own personal branding crusade.
Now for the real sales pitch…Each summer Blogging4Jobs looks for new contributors on our blog. It’s now mid-summer and we’ve started recruiting practitioners who are looking to build up their personal brand by sharing content that they’re not only passionate about, but also knowledgable. You don’t have to have any experience with blogging to give it a go, just some time and a desire to elevate your brand. If interested, contact me at blake(at)blogging4jobs.com.
Blogging can be fun and if you’re looking to start your next blog make sure to follow these short rules and you’ll be good! Do you have any questions about starting your own blog or where to get started? Leave me questions in the comments section and I’d be happy to answer them!