As part of my mission in training and teaching people on how to leverage social media for their business including human resource professionals, I’m writing several foundation social media topics over time. This is one of those posts for the ToolBox HR resource site.
Blog RSS Subscribers Increased?
Over the last few weeks, I’ve seen a dramatic increase in not only the number of RSS subscribers I have on my blog but also the website traffic that is being driven from my blog RSS feed. For those of you who are not aware, RSS stands for Really Simple Syndication. It is an easy way to aid in the distribution of your blog. Essentially, readers opt into receiving your blogs either directly to an RSS reader like Google or via email. Readers no longer need to go directly to their favorite blog or website, the new content from their favorite sites that they choose comes to them. (Learn how to set up an RSS feed here.)
The universal RSS logo is normally a little circle with stacked half circles smaller in the center with longer and larger lines further from the middle. Orange is the most common color for the button, but is not always the case.
Uses for a Blog RSS
RSS is a great way to reach your audience on their terms especially for those of us who spend our days reading hundreds of blogs and articles from various places. An RSS feed organizes all your content in one nice little place. When I developed HR Blogger and most recently Mommy Blogger, I used RSS feeds to organize the site making it easy for visitors to read and find interesting human resources related content. The process of navigating blogs and finding content takes time and can be overwhelming to new users. In fact, an RSS subscription often keeps people from missing out on the blogs and content that makes sense for them.
As my number of social media contacts grows, I find even more value in RSS which is why for me and possibly also for my readers, it’s making a comeback. Until recently, I used my social media platforms like Twitter and Facebook solely to provide me with relevant and interesting content. But as my network widens and as my business grows, I find that RSS is a great way to help organize and manage my day without missing out on relevant information either typical news, industry bloggers, or people that I enjoy keeping up with. With a growing family and business, I am working hard to find ways to manage my time effectively.
RSS Feeds & An Increase in Traffic
Aggregator publications that comb the internet for top content also use RSS feeds which is one reason my blog has seen an increase in traffic. Opt in publications like SmartBrief use these RSS feeds to share information, resources, and articles to their readers quickly and easily. RSS feeds can also be to distribute content to social sites savings you time. For example, I use a Google tool to share my content as soon as it it published to my Twitter. RSS distribution tools can save you time and keep you from being tied to social media or your blog.
The Future of the Blog RSS Feed
As the internet and use of social media grows in popularity, blog RSS will continue to be an effective way for web surfers to effectively manage their time. That being said, your RSS feed might not be the leading source of traffic for your blog, but it is still important. Make sure to include it throughout the pages of your website or blog, making it easier for your loyal finds to find time to read, engage, and learn from what you whatever medium they prefer.