Tweeting for Jobs in Just 15 Minutes a Day

Tweeting for Jobs in Just 15 Minutes a Day

INDIANAPOLIS—Twitter is one of the most innovative and useful tools for navigating the job market. Yet, it’s also the tool least understood and used by those who need it most, say the co-authors of the recently released book The Twitter Job Search Guide.

“We’re on a mission to change that,” says co-author Susan Britton Whitcomb. “Twitter can give job seekers a much-needed edge in today’s job market. It helps them uncover little-known opportunities, research employers, enhance their visibility, expand their network and much more.”

To achieve these advantages, job seekers don’t have to spend several hours a day glued to their computer or BlackBerry. All it takes is about 15 minutes a day, says Whitcomb and co-authors Chandlee Bryan and Deb Dib.

“We like the concept of spending 15 well-planned, solidly productive minutes a day on Twitter, at least initially, because it imposes a strategy and discipline that keeps you focused on the big picture—your job search—rather than getting lost online. While Twitter is great way to expand your network and reach, transitioning those relationships to off-line connections is an essential element of a successful search,” explains Bryan.

In The Twitter Job Search Guide, the co-authors offer ten strategies to help individuals maximize their time on the site in just 15 minutes a day. Below are five of these strategies:

1. Know what you want to accomplish and track your progress. Monitor your momentum and value. Twitter provides instant feedback: You can tell if you are reaching your intended audience from the number of @replies, direct messages (DMs) and retweets you receive.

2. Understand your limits. What’s your attention span? Should you be tweeting at work? Do you get lost surfing the Web? Don’t let yourself get sidetracked dreaming of tweets while you are taking care of other things. Bookmark or star favorites online, and keep a notebook or file of topics and themes that you would like to tweet about later.

3. Find and follow people. Be selective about whom you follow. If you have too much information in your stream, you’ll miss much of it and risk being overwhelmed. Use Twitter lists or Twitter APIs to organize and review your stream by follower, topic and more.

4. Don’t retweet too much! Don’t populate your entire Twitter stream with retweets or @replies. With too many retweets, people will think you don’t have anything to say, whereas too many conversational @replies will make people feel left out—neither of which are great impressions for a prospective hire.

5. Give of yourself. Join @jobangels and other philanthropic groups and give back when you can. Watch for opportunities to offer a tip, insight, job lead or helping hand.

The Twitter Job Search Guide is available at, in all major bookstores and from the publisher ( or 1.800.648.JIST). To request a copy of the book or to schedule an interview with the authors, please contact Selena Dehne.

About the Authors

Susan Britton Whitcomb (@SusanWhitcomb), “America’s Career and Life Coach,” has helped thousands of job seekers find the clarity and confidence to claim career success and significance. She has trained hundreds of certified career coaches and authored many best-selling books, including Résumé Magic, Interview Magic, Job Search Magic and 30-Day Job Promotion.

Chandlee Bryan (@chandlee), president of career management firm Best Fit Forward, is a job search expert and social media evangelist. She has worked as a recruiter, Ivy League career counselor and consultant to Microsoft.

Deb Dib (@CEOCoach) is a careers industry trend leader, career communications expert, and one of the world’s first Reach Certified Personal Branding Strategists. Known for infusing ROI value into executive branding, she is the trusted, go-to coach for leaders and rising stars who want to land faster, earn more, have fun and change the world.

JIST, America’s Career Publisher, is a division of EMC/Paradigm Publishing. As the leading publisher of job search, career and occupational information, JIST empowers today’s workforce and students to achieve long-lasting rewards in their careers.


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Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.


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