It’s always a beautiful thing when a large company listens to customers. But what about listening to free users of your site? LinkedIn is doing just that. The company is adding features as well as returning redacted features to satisfy non-paying users.
LinkedIn is Listening: Impressive New and Returning Features
This is a partial list of the free user features that are new or returning:
Customize Your Notifications
Do you like to say “Happy Birthday” on LinkedIn or wish it would disappear from your feed? You now have the choice of customizing your notification feed such as work anniversaries, job changes, and birthdays. I personally don’t use the birthday notification, but my client in the hotel business loves it. You will have more control on the types of notifications that are meaningful for you and your business.
I am super excited about this new feature. LinkedIn is going to curate and display interest-based feeds around developing stories in your industry. It will be located in the HOME tab. Many of us consume our news on LinkedIn now, but this feature should be a big boost for site engagement.
LinkedIn added back search instruments such as Saved Searches; Boolean and text field search (First name, last name, school, and company). I noticed many user comments on this topic over the last several months, so this is a welcome change.
You can now manage the comments on your long form LinkedIn articles, by enabling or disabling the comments. I guess this is important for some people, but most of us who publish like to get lots of comments, likes and shares on our articles.
Home Feed Views
In the old interface, a user could view content as “Top” or “Recent.” LinkedIn removed the option with the new interface, but it will be returning! I used this feature regularly, so I am quite jubilant to see it returning. The funny thing is that most average LinkedIn users never even realized this feature existed. In my LinkedIn classes, this was always a revelation for most.
Photo Filters and Editing
Crop and enhance your profile photo on the LinkedIn mobile app. I haven’t tried this feature, but I think this is perfect for the millions of college students and new graduates joining LinkedIn. These Instagram loving Millennials will latch onto this feature quickly.
LinkedIn is going to make the publishing process easier and provide more insight around the article shares and comments. This makes sense to me. People who take the time to write and publish love to see the results.
The new interface changed the profile view in many ways early this year. Sections are now truncated for example. LinkedIn is planning to make the profile more easily expandable with an easier viewing of past and present positions, recommendations, and groups joined. All of this sounds good. The recommendations are especially in need of some love from LinkedIn.
Change is here to stay with LinkedIn. In my opinion, they continue to bring more value to users – both paid and free. The key is learning how to leverage the platform. So if your personal brand and network are important to you, take the time to master LinkedIn this year!