Episode 353: HiBob and Workology HR Benchmark Survey With Zoe Haimovitch – Part I

Zoe Haimovitch – Do you agree that senior leadership are now acknowledging the impact of HR? I mean, when you talk to them, do you feel that HR has a business impact?

Jessica Miller-Merrell – This is a tough one because my answer is kind of no. It’s, I feel like we are rating ourselves higher than what our executive team would rate.

Today’s episode is a special one, because it’s about the first HR Benchmark Survey that Hibob and Wokology recently launched and we wanted to share its results through a webinar that we named “Key Roles in HR: Uncovering New Trends & Research”. A full hour in which we were diving into the role of Human Resources with discussions on how we, as HR leaders can increase business alignment, relationships, and communicating how our activities in HR align with business outcomes.

Episode 353: HiBob and Workology HR Benchmark Survey With Zoe Haimovitch – Part I


Now in this podcast format, we wanted to share with you some of the most interesting responses we got from our survey. In this episode I am joined by Zoe Haimovitch, Sr. Director, Communications and Strategic projects at Hibob. She is a strategic HR tech marketing communications leader and a hands-on professional with 25 years of experience developing industry insights and executing upon them. Zoe is a passionate communications leader, together with her team. She builds the story that elevates the value of HR tech services and solutions, the brand, and its promise.

So, let’s start! 

This episode features excerpts answering the following questions:

– What is the title of the most senior HR role in your organization?

– How long have you been with your current company? (Letting know the great resignation in which HR pros participate)

– What do HR pros do? (what kind of initiatives and responsibilities do they have and lead)

– From the executive team’s perspective, how important is the HR function to the business success of your company? (Letting out how HR pros feel about the executive team.)

Register for our Key Roles in HR: Uncovering New Trends & Research webinar and get the replay link by email.

Complete the HR Benchmark Survey Here.

The time in this webinar went by really fast and we still have much more information to share with you! Head on over to HRBenchmarkSurvey.com and complete that survey. This is an “always on” survey and we’ll be updating this information quarterly so that we can all better understand the evolution of human resources and how it continues to grow to support the strategic business needs of your organization – certainly mine – and the thousands of others who have taken our HR Benchmark Survey.

Connect with Zoe Haimovitch.



– Zoe Haimovitch on LinkedIn

– Hibob.com

– HR Benchmark Survey

– Episode 350: Creating Learning and Developmet Programs With Elizabeth Greene From Lam Research

– Episode 351: Creating a Truly Inclusive Workplace With PIA and PEAT

– Episode 352: Three Elements for Growth, Change, and Strategy With Noelle Burke, Chief People Officer at ESW

– Episode transcript 

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Jessica Miller-Merrell

Jessica Miller-Merrell is the founder of Workology, a digital resource that reaches more than a half million HR and workplace leaders each month and host of the Workology Podcast. Jessica lives in Austin, TX, with her husband, daughter, and an assortment of furry family members.


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