According to a 2012 study by the Pew Charitable Trust, only 6 percent of teenagers use email. Our future workforce prefers to communicate using their mobile device and preferably using SMS and text messaging. It’s no secret that I have been a fan of mobile communication solutions especially in HR and recruiting. The future is a mobile one and on today’s Workology podcast I’m talking with my friend and mobile expert, Ron Cariker who will get us up to speed on trends, topics and things we need to know about related to mobile.
Episode 31: The Future of Mobile Recruiting & SMS with Ron Cariker (@7mediagroup)
Ron Cariker is a long time Twitter friend from my early days who I’ve enjoyed many a mobile conversation at a local brewery and over the phone. Ron has been on numerous webinars with me talking mobile and how it is transforming not just human resources but recruiting but also business marketing and communication in general. In this episode of the podcast, Ron and I cover a wide range of mobile topics talking about mobile trends in the consumer marketplace, text messaging, as well as how mobile streaming apps like Meerkat and Periscope are changing the business and consumer landscapes.
Mobile Trends and Text Messaging (SMS)
One of my favorites resources and research that Ron mentioned during the podcast was that 45% of 13-24 year olds are spending over 4 hours daily on their smartphones and tablets. Companies looking to engage their candidates as well as employees will need to adapt their engagement, communication and learning practices incorporating these mobile devices. Ron and I discuss exactly how that might happen using mobile apps, learning and text messaging too. You can also connect with Ron Cariker on LinkedIn.
RECOMMENDED REFERENCES & RESOURCES
- Do Millenials Ever Put Down Their Phones? (My.com research referenced by Ron)
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*A special thank you to my production team at Total Picture Radio.