It’s Time for HR to Start Thinking More Like Marketing
It’s Time for HR to Start Thinking More Like Marketing Recently, I received an email from an HR director at a rather large company asking if I had any documentation on where companies should share their employment brand. This particular organization is about to develop their employer brand and wants ideas for places to […]
6 Examples of Employers Using the YouTube One Channel
In early June, YouTube migrated all channels to a new design called the “One Channel.” Channel owners had a choice to switch earlier than June, but many people just waited out the inevitable because of some grumblings about the Youtube One Channel design. It used to be that channel owners could brand the entire background […]
Using Facebook As a Virtual Career Platform
Sure, Facebook is good for sharing photos, asking questions of your followers and sending out mass updates. But, Facebook as a virtual career fair platform? How exactly would that work? Several weeks ago, I attended a vendor demo offering organizations their very own virtual career fair portal. The virtual product included a chat feature, a place […]
10 Characteristics of a Social Leader
On June 14, I had the great fortune to attend the Working Mother Media 2nd Annual Women’s Leadership Summit on the Business of Social Media in New York City. The sessions were as informative as they were engaging, the panelists were bright, driven and compelling, and the networking opportunities were fantastic. Here are some key […]
Extreme Makeover: Take Your LinkedIn Profile from Awful to Awesome
There’s a lot of talk about LinkedIn, its 225+ million members and its power to connect people with opportunities. And, there’s really no arguing with the fact that many employers cite LinkedIn as having an impact on hiring. The “world’s largest professional networking site” truly serves as the platform for identifying jobs, networking opportunities, recruiters, […]
Hopes and Dreams for the Class of 2026
As I sat there, in the audience filled with proud parents, I watched my five-year-old fiddle with her gown and hold her capped head high. When her teacher moved the tassel from the right to the left side of the yellow cap, my oldest daughter became a pre-K graduate. This class of chubby-cheeked, bright-eyed and […]
