Building Your Employment Brand from the Inside Out
We’ve already talked about the role of perception when it comes to employment brand (reminder: they’re one and the same), but what if you could build it from the inside out? Instead of simply advertising to potential candidates to tell them how great you are, it’s time to consider a new set of resources – […]
Perception is Your Employer Brand – What are You Going to Do About It?
As children, we’re often given guidance from our parents, teachers and mentors on how to act, how to live and how to succeed. This insight ultimately leads to the choices we make, how we treat others and how we see ourselves. One of the more common pieces of advice? Be yourself, and don’t worry about […]
College Students Still Unsure of Social Media Job Search
When it comes to social media recruitment, much of the reluctance stems from the unknown on the organization’s part – where to start, who “owns” it, what the strategy is, etc… However, once these initial fears and obstacles are conquered, many employers enjoy using social platforms to showcase employer brand, engage their talent community, advertise […]
Five Best Recruiting & Workforce Marketing Channels for Gen Y
As you’re reading this (assuming it’s still Thursday, June 14), I’m “living it up” in Las Vegas. That’s right – I had the opportunity to attend the National Association of Colleges and Employers 2012 Conference and am probably sitting in a campus recruiting or workforce marketing session this very second. Because it only makes sense […]
3 Steps to Building Candidate Pipeline & Community Building
When it comes to recruiting in the digital age, community, content and conversation (the three C’s for easy reference) are becoming more important than ever before. But why? Because recruiting is not about technology or even posting jobs and processing resumes – it’s about building long-term relationships with candidates and building that candidate pipeline whether […]
Recruitment Video Lessons from Consumer Marketers
What Does Recruitment Video Mean for HR & Recruiting? The idea of incorporating video into a consumer marketing strategy is nothing new, but with online and mobile video consumption increasing at rates incomparable to years prior, now is a prime time to take the plunge. If the love users have for online video (YouTube hit […]
