How To Get Started with Recruitment Marketing (Part 2)
In part one of this post, I covered what should be included in a talent brand audit as you begin adopting a marketing-based recruitment strategy. Now, we’ll move on to advanced marketing, from developing personas to managing your hiring funnel to nurturing campaigns to the metrics you should focus on to identify what works and […]
How To Get Started with Recruitment Marketing (Part 1)
Recruitment is increasingly using conventional marketing techniques. In order to expedite processes and compete for the top people in this competitive labor market, recruiters must begin thinking like marketers. Campaign-based marketing, nurturing, omnichannel engagement, and each stage of the hiring funnel should be familiar to us. Where to Start? The Talent Brand Audit Your employer […]
