Your Work From Home Strategy Needs to Be Individual
For many years now I’ve split my time between freelancing from home and working in an office. Now though, almost all of my working life takes place in at home. Thank goodness I reserved a room to be a home office — five months into almost full time freelancing and I would have been a […]
Building Brand "You"
The ingrained ability to have specific inclinations towards particular products or people starts right in childhood. It underlies the core of consumer behaviour, where the preferences of individuals are attractively packaged into boxes of delight. A marketing strategist capitalises on this very behaviour to establish a significant and differentiated presence in the market that will attract and […]
