What In the World Are Job Board Brand Assets?

Job board brand assets? Really? Can a service that brings jobseekers and recruiters together for their mutual benefit have its own brand? I say “Yes!” and have been saying so for over a decade. Are Job Board Brand Assets Really a Thing? Brands are built upon a foundation of assets. Many think these brand assets […]

Why the ATS is the Selfie Stick of HR

Applicant tracking systems, or ATSs, are often the bane of the HR and recruiting existence. They suck up my time as I click 17 times to push a single candidate through a job requisition. They aren’t dynamic and most don’t allow for boolean search let alone the ability to create a messaging or marketing workflow […]