Drive Market Share Through Brand Ambassadors Program

Tips on how to drive market share through brand ambassador program

Drive Market Share Through Brand Ambassadors Program   Your company brand is like a person, with its own distinct personality. Top companies are investing in building reputational capital and market share with brand ambassador programs, harnessing the power of their greatest assets, their employees. Brand ambassadors embody your corporate identity (mirroring your values, ethics, appearance) […]

Manner Monday: Email Introductions

How to Respond to email introductions

“A client of ours made an email “introduction” for us to one of his connections he thought would be a good fit for our company and product.  He directed the email to his friend and cc’d us on it.  In this situation when the email was written to John -the other party- should we wait […]

Advice from the Experts: Balancing Your Personal and Employer Brands

Managing personal brand and employer brand

Someone once asked me, “How is it that you’re able to manage your personal brand, as well as your employer brand?” Honestly, up to that point, I guess I hadn’t given it much thought. But, all it took was that one question to get me thinking. Now, I am not one to pontificate on what […]