Why Workforce Marketing Matters for Your Organization

I had a great time at the LinkedIn Talent Connect 2012 conference this week. I especially enjoyed networking with my fellow professionals over diverse HR issues. Case in point, check out the comments of Crystal Miller from Ajax Workforce Marketing (and the very cool infographic) below.

Why Workforce Marketing Matters for Your Organization

36% of corporate revenues go toward spending on human capital, according to Mercer Human Resource Consulting. 2012 Randstad staffing study shows that 40% of workers plan to look for a new job in the next 6 months with 69% using social media to do so.

Want an amplified, aligned workforce?

“Establish a brand presence at the company and individual levels,” says Ajax Workforce Marketing CEO Jason Seiden. “This alone will force the organization to confront gaps between its states and de facto strategies- a process that naturally leads to message alignment and improved results.”

Click the image below for a larger view.

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Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.


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