Why are some companies still resisting social media for recruitment?

Social media for recruitment

An overwhelming majority of companies in the U.S. use social media, while almost half of firms provide links to social media on their career page section. However, 36% of firms do not include social media in their recruitment strategy.

Social Media for Recruitment

Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.

Reader Interactions


  1. Satish says

    Very interesting info graphics, companies are using social media extensively in their recruiting campaigns which takes them much closer to Hiring the best fit. Also when you have more parameters to forecast, it gives boost to your HR initiatives.

  2. Darlington Recruitment Agency says

    We emphasize quite a bit on social media and I’m surprised more agencies don’t use it to be perfectly honest. The national companies and job boards seem to have a handle on it but a lot of local companies don’t seem to focus on it as much.

    Very good infographic though.


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