Who Wins the Oklahoma Social Media Govenor Battle?

Who Wins the Oklahoma Social Media Govenor Battle?

I don’t normally write about political issues here at Blogging4Jobs.  I am, however, intrigued by the Oklahoma Governor’s race because of social media.  I thought it would be an interesting comparison to look at the candidates side by side and evaluating them using some basic social media indicators.

Earlier this weekend, Jari Askins sent me a direct message on Twitter reminding me to vote, and I wondered how the candidates are using the popular social media channels–Twitter, Facebook Like Pages, and Youtube as part of their election bid. Mary Fallin is the other candidate running for Oklahoma governor.

Have you been influenced in your decision to vote or in the voting process because of social media? Are there things the candidates could have done better, more of, or less? Leave a comment below and let it be known.  I will continue to track the social media mentions and will be evaluating the use of the #okgov hash tag.  Elections happen on Tuesday so don’t forget to get out and vote.

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Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.

Reader Interactions


  1. jen says


    I think Jari has several FB fan pages. I’m not sure why. Maybe you can explain. I know at one point they said they had to start a new fan page because they’d reached the maximum allowed. ??

    • blogging4jobs says


      I thought this was interesting too. Fan Pages do not have a maximum, and I might reach out to Jari’s camp tomorrow if I have the chance. She does have multiple pages and also uses her personal facebook page to promote the campaign. I thought it would be fair just to look at the campaign’s official Facebook Fan Pages and other accounts. There are lots of other accounts spoofs and supporters.

      Facebook Personal pages have a 5,000 maximum.



  2. Keli Cain says

    It would also be interesting to see how many mentions each candidate has on twitter and facebook by people other than themselves. I know I see a lot more Jari Askins mentions, but that’s probably just because I follow more democrats.

    • blogging4jobs says


      Good question and if I get some time this week, I’ll do some research. I agree with you. It seems like Jari’s team has a better handle on social media. I wonder why that is the case.

      Thanks for commenting!


  3. blogging4jobs says

    Interesting Update–

    I share this post with both Jari and Mary. Jari has sent me several direct messages and even retweeted the post. As of 10:47 PM on Monday, I have heard nothing from Mary Fallin’s camp even though I also sent her a message as well.

    I’m currently taking a look at the amount of mentions and engagement on twitter directly to the candidate. Early feedback here, on facebook and twitter from many readers says that both candidates have not responded to questions. I wonder what both their strategies are and plans have been for communication.

    Any thoughts? Keep the comments and suggestions coming.



  4. HolleyM says

    I have found this whole discussion fascinating. After all the dust settles, I would love to put together a forum for more formal discussion.

    If you look at the #okgov hashtag, it is most definitely going towards Askins.

    One of the things that easily frustrates people is that they forget they aren’t the only one asking a question. I’d imagine if every one of these questions was answered immediately, that’s all they would be doing.


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