Human Capital Labs Webinar

Fill Your Funnel – What Matters to Your CHRO Buyer

August 3rd, 2022 from 11:00 AM-12:00 PM (CST)

Session Description:

It’s no secret that the HR industry has changed as a result of the pandemic, economy, and business priority shifts. For the last six months, Workology has been researching the Chief Human Resources Officer role and is excited to share the results of their Q1 Human Capital Labs research on the Senior HR Leader. In this presentation, we will share some of the most important priorities for the CHRO over the next three-six months helping you to hone in on your sales and marketing conversations. This presentation is for senior level sales and marketing leaders to really dive into what matters to their target buyer, the CHRO.

A replay will be available for those unable to attend the webinar live. 




Alicia Meneses Maples, SPHR is the Vice President of Partnerships and Sales for Xceptional HR.  She is a DiSC certified facilitator, a TEDx Speaker, award winning blogger, and former Fortune 500 HR executive overseeing enterprise training and development teams as well as establishing robust executive mentorship and coaching programs. 

Alicia specializes in neuroscience marketing and sales philosophies with a focus in human capital and B2B sales. Alicia’s client list includes enterprise companies including Disney’s Leadership Institute, Rackspace Hosting, Dish Network, SMBs such as Saddleback Leather Company, Twang Beer Salts, Bolingo Bags, and hundreds more internationally.


Jessica Miller-Merrell, SHRM-SCP is the Founder of and the Chief Strategist at her company, Xceptional HR. She specializes in providing training and development for HR leaders in the areas of personal development, HR certification, and training for new managers.

She’s the author of Tweet This! Twitter for Business and The HR Technology Field Guide. Her most recent book, Digitizing Talent: Creative Strategies for the Digital Recruiting Age is being published by SHRM and available in the fall of 2022. Jessica has been recognized by The Economist, Forbes, SHRM Magazine and others for her contributions to HR and recruitment.