Do you ever wonder how newspapers get their news? Reporters play a big part, as well as national news syndicates like Associated Press. But donÃ¢â‚¬â„¢t forget about the unsung hero represented in the press release. Whenever a company wants publicity for its product or for the company as a whole, they send out a statement to newspapers, magazines, etc. Not every one of these media outlets print the release, but the chance that they have the publication is pretty high and like sales, itÃ¢â‚¬â„¢s a numbers game.
There are places online to search for press releases that have been published and those that are in limbo somewhere. When reading these releases, Ã¢â‚¬Å“mineÃ¢â‚¬? them for leads.
Ã‚Â· Take notice of people who were recently promoted because if there is no successor listed, hmmmÃ¢â‚¬Â¦ there may be an opening there. If the person was recruited into Company X from Company Y, then there may still be an opening at Company Y from which the promotee just came.
Ã‚Â· You also want to check what company is moving into your town and opening a facility. Not every employee is going to move with a company, so there are bound to be some empty slots to fill. Conversely, the same is true when a company leaves your town.
Ã‚Â· If a company receives funding to expand their product line (or business in general) then chances are they may have money to spend on your service. ItÃ¢â‚¬â„¢s a good bet that if they have gone public that Ã¢â‚¬Å“happy daysÃ¢â‚¬? may be there for you as well.
Ã‚Â· Whenever a new CEO is named, be sure to call into that company. New management always brings change and although a CEO may bring his own team on board, not every team member may follow. You never know, so itÃ¢â‚¬â„¢s always good to look. If you like this idea, be sure to subscribe to Ã¢â‚¬Å“Leaders On The MoveÃ¢â‚¬? to get updates on major personnel changes in corporate America. (http://www.executiveselect.com). HmmmÃ¢â‚¬Â¦ How nice would it be to send a congratulatory letter to a new CEO? Such could be the beginning of a beautiful friendship.
One of the better things about press releases is that they are time-sensitive. If you are lucky enough to get a hot release before a newspaper prints it, then you have a good jump ahead of the competition. What follows are a few websites to get you started.
Press Release Search Engines