What is Zero Unemployment? I don’t get it.
Zero Unemployment is a numerical and mathematical improbability. It just can’t happen. A quick Google search finds economists and college case studies and papers. And yet you may find yourself on the Zero Unemployment Facebook Page or visiting the @zeroue or the #zeroue Twitter stream.
Zero Unemployment is a movement to generate a conversation started by my friend, Jerome Ternynck, Founder and CEO of Smart Recruiters. I was introduced to Jerome earlier this year. He’s smart, funny, and someone who has big, big goals and ideas to change the world. As someone who works in the HR/Recruiting Industry I was intrigued and #zeroue was born.
Zero Unemployment is a conversation about the hiring process and practices of companies. Why is it so hard to find good talent when April unemployment sits at 9%? What are the fundamental flaws with recruiting as a process? And what can we do to change it?
Zero Unemployment is right up my ally. This site (Blogging4Jobs) was initially created as a tool to make my hiring process easier as a corporate recruiter and human resource professional. I believed that by providing tips and tricks to the job seeker about why they didn’t get the job, I would make my hiring process easier. Candidates would come to me instead of me coming to them. And they did. Between 2007-2009 30% of my candidates came from social media where I built relationships and had direct contact with my talent pools and communities. My candidates from social media had longer tenure and performed better. Even before I teamed up with Jerome earlier this year, I was an advocate for Zero Unemployment.
The idea of Zero Unemployment isn’t just a conversation for Recruiting or even HR. It’s a discussion, a debate, and a dialogue that should come from the lips of every US CEO and leadership team. Why and how is there a war for talent when job seekers are in large supply?
Basic economics tells us that about the laws of supply and demand. As demand increases supply decreases. Except this doesn’t hold true for our current hiring practices and country’s job growth patterns. Zero Unemployment is a platform and tool to generate discussion in the corporate board rooms and water coolers of America.
If you could change one thing about the hiring process for the better, what would you do?