Twitter Communication for Termainations

If you have ever heard me speak about Twitter, you know I am passionate about this social media platform and its possibilities. I am also an advocate of Twitter’s use as a form of internal company communication as well as company branding and marketing possibilities. However, there are a handful of instances and examples that force me to draw the line especially when used in the Human Resource industry.

  • Terminations. An employee of the Doner Advertising Agency learned via Twitter from @thefounder that his company was laying off employees prior to any notification being made to employees. Examples like this will continue to be the norm as Twitter and 3G phones and technology continues to grow. I only hope that companies learn to plan appropriately when communicating a downsizing or layoff to their employees via internal memo or other company communication as soon as possible.
  • Job Offers. Twitter user @tomraftery received a job offer via Twitter from @redmonk. Interestingly enough @tomraftery accepted and is current working from them as a Technology Analyst in Spain. Certainly, many of 6 million plus that are currently unemployed would be more than thrilled to receive a job offer. Twitter as a means to communicate this message is unprofessional and a slap in the face. A new employee deserves to be communicated and welcomed in more than 140 characters.
  • Job Interview. On March 17th, Twitter user and ABC journalist @GStephanopoulos (George Stephanopoulos) and @JohnMcCain (Senator John McCain). While the back and forth banter was very entertaining, I do not see a future in this form of communication if being used in the job interview and hiring process.

Social media platforms like Twitter and Facebook are here to stay. Companies need to consider these mediums and use them appropriately in a business and human resource setting.

*Special thanks to www.mashable.com and Tribble Ad Agency.

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Jessica Miller-Merrell

Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.

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  1. Hi there.
    You are a great marketer…your FB comment about leaving a comment on your blog to be entered for a contest got me to check out your blog. Lots of good info. I esp. like this twitter excerpt… i am behind the times & still need to get on twitter. maybe i'll see ya there soon!
    Monika MacIntyre
    ON THE GO CONCIERGE & ERRAND SERVICES, INC

  2. Twitter blurs the lines between truth and gossip. It maybe the harbinger for bad news at times, but its the closest thing to reading people’s minds. FB rocks too by the way and kills a lot of office down time.

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