The Top Three Trends for Enterprise Social Media at Work
Jessica Miller-Merrell | Insights, Social Media| By
Earlier today, I talked at Social HR Camp in San Francisco about the 7 uses of enterprise social media at work. I’m seeing three important trends for social media use at work especially for the large enterprise organization when it comes to implementation, return on investment and employee development, specifically in engagement and learning.
Top 3 Trends for Enterprise Social Media at Work
Below is my slide deck from the presentation for you to share, download and distribute. You can also click here to view the original article.
RECRUITMENT & HIRING
It’s no secret that social media is a great tool for recruiting and hiring. Jobvite reports in their 2012 survey that 92% of recruiters are using social media whether its recruiting, sourcing, auto posting jobs using RSS feeds or any other recruitment social activity.
There are many levels to using social media for recruiting and hiring. It’s not just a simple tweet or Facebook post occasionally. There are lots of moving parts and require someone who not only has an understanding of social media but also the strategic planning that’s involved in recruiting and hiring.
SOCIAL LEARNING & COLLABORATION
This is a huge opportunity I see for companies is using social media and collaboration when it comes to learning, sharing and growing from peers and professionals. Companies like Lowe’s are using internal social media platforms as a way for peers to share information, best practices and ways to display merchandise for product managers at their store locations. These managers can share in real time what works, what doesn’t
in order drive the highest sales and margins for their sales departments.
Social learning comes in lots of forms which I believe we will continue to see grow as video, text, photos and forums facilitate and accelerate learning.
DISTRIBUTION & COMMUNICATION
Communication is essential for employees to stay informed, happy and engaged in their jobs. Social media is a way whether internal or external to help facilitate conversations and build upon already established ways of communicated to your employee populations, customers and candidates.
I love social media to be able to engage your employee audience in real time which is especially important to enhance your current communication strategies. Any and every extra communication channel should be seen as a welcome opportunity to serve as an employee touch point. Managers and HR professionals can relate even after emailing, posting announcements and having a series of group meetings about a new benefit program or work process, there is always a number of employees who don’t absorb the message. Social media offers another opportunity to customize your message and potentially reach this type of employee.