For a second consecutive year, Dogpile ranks highest among search engines in satisfying residential Internet service subscribers with primary search, according to the J.D. Power and Associates 2007 Residential Online Service Customer Satisfaction StudySM released today.
The number one search engine is not Google
The study, now in its fourth year, examines consumer behavior, experiences and satisfaction of Internet service subscribers with the most frequently used online services. These include search engine/functions, web portal, instant messaging, social networking, music downloading services and online console gaming systems.
Dogpile improves by 14 points since 2006 to earn a score of 818 on a 1,000-point scale. Dogpile performs particularly well among Internet service subscribers in all three factors that determine overall satisfaction (listed in order of importance): functionality, ease of use and results. Google follows Dogpile in the rankings with a score of 794, while Ask.com follows Google, earning a score of 784.
“Dogpile continues to differentiate itself from its competition in two key ways,” said Frank Perazzini, director of telecommunications research at J.D. Power and Associates. “First, Dogpile’s meta search capabilities provide a one-stop search experience for Internet users by aggregating the results of many of the major search engines simultaneously. Secondly, users report that they are particularly satisfied with the limits that Dogpile places on the amount of paid advertising that accompanies search results.”