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The world is getting smaller and smaller everyday. I know, it’s so cliché. So yesterday. So misleading. Sure, we are more connected than ever before on smart devices and social platforms. We have a digerati through self-proclamation or crowd-appointment. Brands have become verbs. We Google like we brush our teeth. Nay — we Google more than we brush our teeth.
Indeed, we are more connected to knowledge and people than any other time in the history of mankind. But the state of being connected itself does not serve a meaningful purpose. Just because we can connect, doesn’t mean we are creating any value for others or ourselves. This is important when it comes to the business of talent, which by nature is fundamentally the business of connecting. Recruiting fuels organizations and brands; giant entities that that will transform into verbs, evolve into behaviors, become habits and eventually an intuitive way of being online and on-pause (I would argue no one is ever really off-line).
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In essence, social and digital noise is silently changing the game. There are now new rules to play by. Learn them.
Rule #1: Leverage The Internet of People
“…the physical world itself is becoming a type of information system.” McKinsey was referring here to the Internet of Things and I would say its just as relevant to people. Go beyond gadgets and we get human devices – talent with deep knowledge, diverse perspectives and creative instincts that are seen in true form within their natural habitat. Understand the culture and conditions under which a person will thrive. Hire to the ecosystem of peers and potential.
Rule #2: Ignite the Mobile Engine
With meetings and training becoming increasingly virtual, global conferences and exhibitions have become a playground for recruiters. Make investments to attend influential industry events and utilize exploit the mobile event tech. In-app features like contact sharing, scheduling coffee connects and gamified experiences eliminate the degrees of separation between you and your next hire.
Rule #3: Access the Smart Database
There are living, breathing social and digital life forms that collect, organize and aggregate information on people. It’s scary to think about and it’s happening. If you’re not seeking to understand patterns between a person on paper and who they are in real life, then your concern should be a reality check, not a reference check. LinkedIn, Facebook Graph Search, archive.ly provide value in unique ways. Get on with it.
Rule #4: Join the “in” Crowd
There are those who find and hire talent and those who build greater companies. The former create an entirely new pool of talent within an organization that is misaligned with their role. Look beyond internal mobility to internal talent scouting. Imagine if you recruited from within the way you do in the big bad market. Right? The latter understand the value of intrapraneurs – a breed only rare because they are infrequently recognized. Intrapraneurs are the invisible hand of every organization’s micro-economy.
We, the talent of tomorrow, live in a hyper connected world. Find us in our natural habitat. Game the increasingly complex system by simplifying your mindset with these four rules.