Jessica Miller-Merrell | , , , , , ,| By
Thank you to the hard sellers, posers, underqualified, over-enthusiastic, and those that rely solely on their charm and good looks. Thank you for the bottom of my heart. You’re lack of dedication and preparation is what has helped me catapult my business. Your lack of seriousness has allowed me amazing opportunities and a chance to rise above. Your over-aggressive methods and scare tactics have helped clients determine what they don’t want and taught them to ask the right questions.
Thank you from the bottom of my heart.
Not sure where I’m going with this?
As a job seeker or business person who is in the business of selling yourself or your company, knowledge is a key part of preparing for battle in every situation. By preparing for an interview or a business meeting, you are putting your best foot forward, collecting your thoughts, and developing your game plan and strategy. And part of any effective strategy involves research by online channels like a company’s website as well as offline channels and your personal network. Your personal network can tell you what the company’s about page cannot–local history, company culture, environment, and information about leadership.
In business, there are those that rely solely on their enthusiasm, fancy titles (social media experts), and aggressive behaviors to get their foot in the door. For some this proves to be an effective method, however, I choose to rely on experience and providing value. While my sales cycle may be slower, the idea is that my reputation can proceed me while also creating a solid relationship foundation with the long-term future of my business in mind.
While I understand and empathize for people in life situations who are out of work or are trying to establish a business (like myself), I feel little sympathy for persons who do not take the time to research, develop a strategy for battle, or use methods in bad faith. In these economic times, most people cannot rely strictly on their charm, good looks, or charisma to get the job done. And if they do, it makes setting myself apart that much easier.
So continue doing what you do. Sell your snake oil and make promises you can’t keep. Go for the hard sell and avoid me when I walk into the room. Because without you, I wouldn’t be where I am today.