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That’s it, I’ve had it. It took me more than a week to change my settings on all my LinkedIn Groups so I no longer received fifty-two different emails every day containing Group Updates. What a relief that was, however, email notifications continue to stream in from other sources. My inner brat reared its ugly tech head and like the raven, cried “Never more.”
I reviewed the constantly streaming in emails that every single morning, I methodically delete. I finally said to myself, enough is enough. I am tired of it. So, do you know what I did? I, one by one, went through each marketing email in the inboxes of my personal and professional accounts and systematically unsubscribed. It was not easy and it took longer than I expected. I will repeat the process tomorrow and the rest of this week as others continue to stream in.
In my personal email account this morning, there were sixteen different marketing emails by the time I sat down to my computer. They were from the likes of Bath & Body Works, Sage Act Software, Groupon, Barnes & Noble, Enterprise, LivingSocial, hunch, ModCloth, Ace Hardware Store, Goldstar Events, Xbox and so forth. Some were a simple process of click here to unsubscribe and it was done, others required you to carefully review your options and make sure you had ticked the right box, and others begged you to stay and change your mind. I think the idea was to make it difficult, so you didn’t actually go through with it, you didn’t actually cut the ties of your favorite retailers.
Only one – ONE – asked why I was unsubscribing: Nordstrom. I love Nordstrom, I cannot always afford to shop there but they have great sales and better yet, they have excellent customer service. And their unsubscribe process proved my case in point. A drop-down menu appeared, not begging me to stay or to please reconsider, but rather with options of why I wished to stop receiving emails.
Options consisted of *Too many emails from Nordstrom or *I don’t shop at Nordstrom. But the one I selected was *I receive too many retail emails. And it is true; I spend my first waking half-hour deleting emails on my mobile device before I even leave my bed. And today’s barrage proved to be e-fatal to the retailers who have access to my multiple email addresses.
Interestingly enough, as a marketer, I am extremely adverse to email marketing. I know that most emails are OptIn, but what I struggle with, like most, is spam and I have no desire for my carefully-crafted message to be lumped in with spam or to end up on the cutting room floor with the others before me. I want my information not only received but read, in full. So, as a business-to-business marketer, I appeal to you – what is the right option? Are you as sick of email spam or blather as much as I? Are you eBombed twenty times daily, as well? Are you leery of distributing your email address to vendors or businesses? Have we reached critical mass? I think yes, I think we have. With so many different ways to advertise your product or service, is email still a viable marketing tool?
I think we have a way to go before email blather is completely eliminated, I am also a firm believer that email is not dead – I do most of my customer response and industry communications through Twitter; I am ready to do my part, to proceed with awareness that eBombing is a pain in most people’s sides. Including my own.
~Eradicating the eBomb, one email at a time.~
Rayanne Thorn, @ray_anne is the Marketing Director for the online recruiting software company, Broadbean Technology. She is also a proud mother of four residing in Laguna Beach, California, and a contributor for Blogging4Jobs. Connect with her on LinkedIn.