Social Media Use in Recruiting Reaches Unprecedented Levels

Does your company use Social Media to recruit potential hires?  If so, what form of Social Media does your company use for recruiting candidates.

LinkedIn, Facebook and Twitter are the top 3 Social Media platforms being used for recruitment. Currently over 92% of all companies use some form of Social Media for their recruiting.  In 2012 LinkedIn was the #1 Social Media platform used in Social Media recruiting at 93%. A 15% increase from 2010 when they were used 78% of the time.  Facebook was used 66% of the time, while Twitter was used 54% of the time.

The business case for social media is easy especially with new social recruiting technologies, tools and resources at our recruiting fingertips every day. Recruiters are having success sourcing with Instagram, utilizing Twitter’s new job card feature and even recruiting using YouTube and Snapchat to engage different candidate demographics to fill your openings.

social media recruitment

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Jessica Miller-Merrell

Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.

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