67% Percent of Companies Plan to Adopt Work Social Technology in 2012

Social Media and HR’s Place in Business

A shift is happening in the HR an workplace space.  Social media is no longer an acceptable strategy for online and internet recruiting.  It is about social media for collaboration, engagement with employees to help share and information as an employee morale, retention, and knowledge sharing tool.  Internal social media and networks are particularly on the minds of human resource professionals.  Silk Road this week released, an interesting infographic and study on social talent and technology for HR and Recruiting (download here).  Here are some snippets.

Social Media Statistics and Infographic

  • 91 percent of recruiters use social media for recruiting.
  • 67 percent of companies surveyed have adopted or plan to adopt internal social technology, and 36 percent plan to start within the next year.
  •  Innovation (57 percent), alignment (55 percent), and engagement (50 percent) are the top management objectives for those using or planning to use internal social technology.
  • The top organizational barriers to adoption are a perception that employees will misuse time on the system (46 percent); upper management not perceiving a clear need (44 percent); lack of budget (42 percent); and concerns about system security (42 percent).

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Jessica Miller-Merrell

Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.

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