Episode 10: Using Social Data at Work with Stacy Chapman

Introducing the episode 10 of the Workology Podcast powered by Blogging4Jobs featuring Stacy Chapman, Swoop Talent’s CEO. The Workology Podcast is a place where we discuss the science and art of the workplace. Gain powerful insights, resources and perspectives on the industries of human resources and recruiting. Workology Podcast is approximately 45 minutes and distributed 4-6 times a month available here on the blog, iTunes and other traditional podcast outlets. The goal is to provide an in depth and no holes barred look into the future of our most powerful business asset, the employee.


This week’s guest, Stacy Chapman hares how social data can be used to effectively recruit candidates and build a better culture for the employees at your company. Stacy’s company, Swoop Talent focuses on pulling social data for use in recruiting but there are actually other areas of opportunity to use the information we share on social media. One of my favorites is competitor data. You can learn a lot about other organizations by the social data they share as well as by their employees. Stacy also discusses the importance of what is not shared on social media and these social channels. She cautions companies who rely on collecting and analyzing social media are missing out on massive amounts of information and data by those who choose not to share via social media. Relying heavily on this public data only give companies and scientists a small picture and insights into the information they seek.

One of the many reasons I love talking to Stacy is because of her background being someone who has worked in the field of workforce planning. I think it best if you just take a listen to the podcast above. She is utterly brilliant. Makes me think about things I never thought I would. She goes beyond just making the case f0r social media in recruiting but analyzing and understanding all the information that is shared on the interwebs. In fact, this podcast has inspired some new areas of my own research when it comes to how, when and why candidates and employees are sharing about your company. More to come on that.



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Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.


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