Jessica Miller-Merrell | , , , , , ,| By
I’m not going to lie. I feel I’m at a turning point in my blogging career. Truth is I really like writing, but last week I found myself dreaming about the day when I didn’t have to blog. Yes, I can’t believe it either. I do realize that I don’t have to do anything I don’t want too.
Should I Hang Up the Blog? Blog Life Crisis.
I decided to blog every day after spending most of the week with Rayanne in Austin for SXSW earlier this year. She inspired me, gave me a kick in the pants, and blew me away. Rayanne’s been blogging 5 times a week for two years, but I’m not Rayanne. Although I am thankful that’s she’s writing her Bonus Track here on the site.
For those of you that don’t know, I’ve been blogging for over four years here at Blogging4Jobs. I’ve written more than 600 blog posts and share stories like when I got caught shoplifting, my story on being a domestic abuse survivor, the time I unfriended my mom on Facebook, and business related posts like my Job Seeker Toolkit. We’re getting good traffic here at the blog, 35,000 visitors a month. I have a competitive streak in me and I want more or maybe I want less. I don’t know.
So recently I’ve been doing a lot of research about what makes a good blog meaning to expand the blog and grow it bigger and better than it is today. Here’s what I found so far:
- You Put Out 10 Posts a Day. Like Mashable or some of the other large publications. I’m not sure I’m ready to do that. Kill your audience with content and drive crazy amounts of web traffic in the process. I don’t know about you but I don’t have the time or the desire to write more here. I prefer to write for clients as a freelancer and consultant.
- Write About Very Personal Things. I already think the style here is finding the business lessons in life and to me that’s pretty personal. I won’t write about miscarriages or asking for advice in my marriage, very personal stories of my hippie childhood, or domestic abuse support like Penelope Trunk. Penelope has had 750,000 views of her blog this last month. I won’t do it even to get a free amazing purse/laptop bag from Alesya for which I inquired and was told no because I didn’t have enough RSS Subscribers. Penelope got one though. Not me, *sigh.*
- You Hire Someone To Do Black Hat SEO. I just won’t do it. I don’t think that all the world is yet ready to hear about how amazingly awesome HR people are. Hell, HR people aren’t ready to hear how amazing they are. Plus, the downside is that if you get caught you get penalized big time like JC Penney’s did, and I’m not willing to take the risk or coughing up the cash.
- Blog About Coupons, Swimsuits, or Sell My Mommy Blogging Soul. I attended BlogHer this year and was blown away when a women led a panel saying she had 700,000 monthly visitors blogging about dollar store crafts. Mommy blogging for those of you that don’t know is big business. But I can’t imagine spending my days writing reviews about breast pumps and tweeting about coupon clipping best practices. Is that even normal to want to do that?