Search Engine Optimization – Help Employers Find You

Search Engine Optimization

Craig’s List,, the various freelance sites, your local paper, networking sites; there are a million ways for you to look for employers, but who has the time?

Even if you do have the time chances are high that you’re not going to find every single job you qualify for. Optimizing your resume or a cover letter and posting it either within a job site or on its own can actually help employers find you. It is essential though that you are attracting the right people if you do wish to optimize your job seeking materials.

Update your resume
There are a number of places you can insert keywords without sounding forced. Instead of your name or “Resume” as a title, try “Experienced Marketing Professional” or whatever sort of job you are seeking. This not only has the benefit of searching better, it is a rare case of better SEO actually sounding better to humans. Since resumes do not generally read like an essay about yourself, you don’t have to worry about ruining the tone with excess wordage as much, it is still important to not overdo it though. Remember it does not matter how many people see your resume if it doesn’t sound good.

Make sure your Cover Letter is talking to the right people
There are a million and one advice columns about the cover letter, whether to use one, how long it should be, etc. Depending what type of cover letter you need for the kind of job you are seeking, optimizing your letter can be helpful. What you don’t want to do is compromise your content though.

  1. Keep optimization light. First of all Cover Letters are usually short, so they don’t need a lot of keywords (ideal percents for keywords are usually less than 2%), second here it is even more important that you are sending the right message.
  2. Try having two copies if you feel the optimization on you cover letter takes away from the content in any way. Have one for when you send out your resume and letter, and another copy that employers can search online.

Author’s Bio: Jeffrey Gross is an Search Engine Optimization (SEO) Enthusiast who lives on Long Island, NY. Jeff’s Search Engine Optimization Company (nPromote) helps Long Island business owners (and business owners across the country) get their businesses to the top of the search engines. In his spare time Jeff teaches Search Engine Optimization to small business owners and enjoys lecturing at local colleges and other venues as well.

Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.

Reader Interactions


  1. says

    Hi Jim,

    What an ingenious way to look at job hunting. With so much of the job search process moving to the Internet, it makes sense for job seekers to educate themselves on the basics of Internet advertising. In a sense, a person is advertising him or herself on any job application that they send out, why not use the same techniques as professional advertisers? Thank you, I’ll be sharing this with my colleagues!



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