Jessica Miller-Merrell | , , , , ,| By
Join our webinar on 11/12/14 at 12 PM CST about how to create an awesome employer brand. Click here to register.
Spending this week at LinkedIn’s TalentConnect user conference in San Francisco, I am reminded that employment branding is alive and well for companies and organizations looking to engage and build relationships with candidates. The use of marketing in recruiting has come a long way in a very short time. Employment branding and recruitment marketing has come a very long way in a short time. You might be considering creating a video for your talent acquisition and recruiting efforts, but it is extremely time consuming to research and locate a cross section of videos that are currently in the space. Well, I’ve got you covered.
The 11 videos included below demonstrate how recruitment and employment branding videos come in all shapes and sizes. They are a great way to share with candidates information about a specific job opportunity as well as help provide insights in what makes your company unique. It’s a great way for an organization to put a very personal and unique stamp on what makes your company interesting, wonderful and great place to work.
Since 2012, I have been writing an annual blog post first this one & this one that shares with readers some of the best, most hilarious and interesting videos. Personally, it’s interesting to see the evolution that is happening with marketing and branding taking place in recruiting. What recruiting and company videos have caught your eye? Leave a comment with the link to the video at the bottom of this blog and I’ll consider adding it to a future list.
The tea and scones cart is great that comes by your desk while you’re writing code, or so I’ve heard. Join the
Puppet People at DropBox.
I am a Trooper video from the Colorado Highway Patrol. This videos demonstrates the tradition and dedication it takes to be a police officer.
Trinity Healthcare Group shares a video that depicts the life of a recruiter. The recruiting team pokes a little fun into what recruiting looks like for a company.
I had the opportunity to hear the recruiting team for Lululemon speak at TalentConnect. They have an amazing culture and are using video to help portray that to potential candidates.
Adobe careers empowers its employees using the Twitter hashtag #adobelife. I simply love how they help employees tell their stories of why it’s important to work at Adobe.
One of the things I love about employment branding is how interactive and engaging it can be. @TripAdvisorCareers shared their latest employment branding and recruiting video with me on Twitter. I love how social and engaging they are committed to being.
The recruiting process is confusing. I love how Intel uses their recruiting video sharing what to expect as part of the hiring and recruiting process.
Employment and branding videos don’t have to be polished to make an impact. The above video comes from LinkedIn’s London office and shares what it’s like to work at LinkedIn. Be sure to watch. Not only do I love the accent but the British humor is great.
I ran into the Nordstrom Talent Acquisition team. They are some of the most fun recruiting people you will ever meet. Their YouTube channel has a number of videos. The one you see above shares why they are a great place to work. I love to shop there. I’m a customer for life. Who wouldn’t want to have an employee who feels the same way about the brand and company?
Edwards Lifescience wanted to utilize their photography because they have a person who does a lot of in house work for them. They are working on a low budget but would still offer engaging storytelling on what makes them unique.
I believe that sometimes recruiting and talent acquisition teams believe that you have to re-create the wheel with new campaigns every 6 to 12 months coming up with new concepts to share with prospective candidates. In 2012 Zendesk released their first recruiting video called “This is Zendesk” and 2 years and 1 IPO later, they used the same concept and created an updated version of a simple and clear employment video that you see above.
Don’t forget to join our 11/12/14 webinar on employment branding. Click here to register. Did I miss a recruiting or employment video? Leave a comment below and I’ll consider adding it to the list. Make sure to include the link to the video preferably on YouTube and/or Vimeo.