Pure Talent Doesn’t Equal Social Media Gold

Pure Talent Doesn’t Equal Social Media Gold

Most of you are aware that I live in Florida.  In the state of Florida, there are only a couple of important things. That list is not very long:

  1. Quirky individuals who do inexplicable things
  2. Sunshine
  3. Beaches
  4. College football

On Sunday, a few of those things came together in a way that could only happen in Florida.  The story starts in earlier this year when Florida State quarterback Jameis Winston get busted for stealing crab legs from a local grocer.

Here it is … surveillance footage showing Jameis Winston STEALING CRAB LEGS … and it shows, dude is the most casual shellfish bandit of all time.

The footage, shot April 29th, shows the Heisman Trophy winner nonchalantly walking up to the seafood counter at Publix grocery store in Tallahassee … grabbing $32.17 worth of crab legs and crawfish … and walking out of the store without paying for it.

Fast forward from April to August when someone doing social media for Florida State University decides it’s a good idea to do a weekend Twitter chat featuring Winston using the hashtag #AskJamieis.  It goes without saying that the event didn’t turn out well.

It started out innocently:

Some of the first questions were innocuous:

but the entire chat quickly went south from there:

After 10 minutes, most of the comments, dealing with theft and rape and literacy became too ugly to repeat here.

The Florida State University social media put on a brave front, but it’s difficult to imagine how this turned out to be anything but an embarrassment for everyone involved.

Note to people doing social media. Just because someone is a “star” doesn’t mean that they should be profiled by your brand.  Let this debacle serve as the first case study in support of that position.

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Michael Vandervort

Mike Vandervort is Human resources strategist. HR consultant, writer and speaker. His specialties include Social Media, Employee Relations, HR, & Labor Relations. Connect with Michael.


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