Out Now: HR Certification Podcast Episode 12: Answering Your SHRM & HRCI Exam Questions
employee communication, podcasting, employees

Why Podcasting Might Be Your Best Employee Communication Secret – Part 2

Scroll down to read more!

Why Podcasting Might Be Your Best Employee Communication Secret – Part 2

Scroll down to read more!
employee communication, podcasting, employees

Table of Contents

Check out Part 1 of our series on Podcasting in HR and Recruitment. You can check out the Workology Podcast for HR and Recruitment

As I mentioned in Part 1, podcasting allows for longer retention while also being a great way to engage candidates as well as employees. Since podcasting enables me to multitask, I adore it. I can listen to a podcast while driving, working out, or doing nothing at all. Time is something that is getting increasingly limited these days, so it helps me feel like I’m being productive and making the most of my time.

Why Podcasting Might Be Your Best Employee Communication Secret – Part 2 

Like most people, I want to be informed, but I also realize that I need a break from my day-to-day activities because I am virtually never not in front of my computer or on the go. You may take advantage of these opportunities for your team, employees, or candidates by using podcasting.

Podcasting to Share Your Employee Value Proposition

Companies like Geico are using podcasts internally to share information and communication with team members who are on the go or just prefer audio to the traditional written word or video. Geico also uses podcasts to engage with their candidate population much like Marriott. Instead these podcasts are distributed via YouTube. The use of YouTube as an additional channel for distribution outside of iTunes, your website and other podcast tools, is one that I’m looking at adding to my own podcast. It’s just another channel to drive engagement, build relationships and connect with community members and candidates.

Whether its podcasts, videos or photography, all these channels are a great way to bring an organization’s employee value proposition or EVP to light.

Another popular job search podcast is CareerCloud. Hosted by Chris Russell who works as a recruiter has built a great reputation and relationship with candidates actively as well as passively looking for work. He boasts 2,000 downloads a day. Talk about candidate engagement and the power of community.

Podcasting for HR and Workplace Communication

Aside for the obvious use of candidate engagement brand building, I see podcasts used as an internal engagement and communication tool within the organization.

Message from the CEO

Monthly or Weekly Team Meetings

Important Company Announcements

New Company Program Announcements

Enhancement to Employee Recognition Program

Organizational Changes

HR, Safety or Process Announcements

Corporate Earnings Call

Consider how much more effective you could be if you listened to a couple of podcasts, especially if you missed the weekly call due to a soccer match, a vacation, or your job schedule. By using podcasts, you may learn more, stay updated, and be more involved in what’s going on with your team or business during those downtimes and with much more flexibility. These podcasts are internal materials and cannot be accessed by anybody outside the company. Only the employee may use them.

Companies like All Children’s Hospital in Florida (pictured above) are taking a different approach using the Blog Talk Radio platform. They currently have 29 episodes available to the public sharing company resources and information that benefits both the employee and the prospective candidate.

Check out Part 1 of our series on Podcasting in HR and Recruitment. You can check out the Workology Podcast for HR and Recruitment

Did you like this post? Share it!

One Comment

  1. The link to GEICO in the article goes to their website and includes internal videos. It’s unclear which are examples of podcasts and none appear to be in the traditional sense of a podcast format.

Comments are closed.

A Word From Our Sponsors

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

Recommended Posts

Places to visit while in Chicago for the #SHRM13

Top 10 Must Sees in Chicago During #SHRM24

Must Sees in Chicago at the 2024 SHRM Annual Conference We’ve taken the stress out of planning and done all the work for you....

5 Foods You Have to Eat During #SHRM24 in Chicago

5 Foods You Have to Eat During #SHRM24 in Chicago Check out our free Yoga for HR class and take a break from #shrm24...

Discover the Best of Chicago

Top 10 Things to do in Chicago

Check out our free Yoga for HR class and take a break from #shrm24 at www.yogaforhr.com. Top 10 Things to do in Chicago Chicago...

HR Certification Podcast Episode 13: HR Metrics & Formula Review for HRCI & SHRM

In this episode of the HR Certification Podcast, we are reviewing the HR-to-staff ratio as well as the cost of vacancy (COV)....

HR Certification Podcast Episode 14: Leadership Review for HRCI & SHRM Exams

In this episode of the HR Certification Podcast, we are reviewing the balanced scorecard as well as types of scorecards within HR....

How HR Can Maintain Discipline and Ethics in the Workplace

Everyone deserves to feel safe at work, and companies are obliged to protect their workers and maintain discipline in the office. This includes putting...

Successful SHRM recertification

Your Path to Successful SHRM Recertification

Navigate your SHRM recertification journey with our guide. Uncover the process, benefits, and tips for successful career advancement in HR....
HR wellness retreat recruiting burnout stress reduction

How My Own Wellness Journey Led to Hosting an HR Wellness Retreat

Join us for Hretreat 2024, a wellness retreat for HR and TA professionals from October 10-13 in the beautiful hills of Austin, TX....

Checkout Our Products

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

More From Workology

Discover the Best of Chicago

Top 10 Things to do in Chicago

Click on read more to open this post on our blog.

5 Things to Do In Chicago During #SHRM24

Click on read more to open this post on our blog.

Going Paperless: Transitioning to a PDF-Based Workflow for Enhanced Efficiency

Click on read more to open this post on our blog.

How to Migrate a Brick-and-Mortar Business Into the Digital Domain

Click on read more to open this post on our blog.