As I mentioned in Part 1, podcasting allows for longer retention while also being a great way to engage candidates as well as employees. Since podcasting enables me to multitask, I adore it. I can listen to a podcast while driving, working out, or doing nothing at all. Time is something that is getting increasingly limited these days, so it helps me feel like I’m being productive and making the most of my time.
Why Podcasting Might Be Your Best Employee Communication Secret – Part 2
Like most people, I want to be informed, but I also realize that I need a break from my day-to-day activities because I am virtually never not in front of my computer or on the go. You may take advantage of these opportunities for your team, employees, or candidates by using podcasting.
Podcasting to Share Your Employee Value Proposition
Companies like Geico are using podcasts internally to share information and communication with team members who are on the go or just prefer audio to the traditional written word or video. Geico also uses podcasts to engage with their candidate population much like Marriott. Instead these podcasts are distributed via YouTube. The use of YouTube as an additional channel for distribution outside of iTunes, your website and other podcast tools, is one that I’m looking at adding to my own podcast. It’s just another channel to drive engagement, build relationships and connect with community members and candidates.
Whether its podcasts, videos or photography, all these channels are a great way to bring an organization’s employee value proposition or EVP to light.
Another popular job search podcast is CareerCloud. Hosted by Chris Russell who works as a recruiter has built a great reputation and relationship with candidates actively as well as passively looking for work. He boasts 2,000 downloads a day. Talk about candidate engagement and the power of community.
Podcasting for HR and Workplace Communication
Aside for the obvious use of candidate engagement brand building, I see podcasts used as an internal engagement and communication tool within the organization.
Message from the CEO
Monthly or Weekly Team Meetings
Important Company Announcements
New Company Program Announcements
Enhancement to Employee Recognition Program
HR, Safety or Process Announcements
Corporate Earnings Call
Consider how much more effective you could be if you listened to a couple of podcasts, especially if you missed the weekly call due to a soccer match, a vacation, or your job schedule. By using podcasts, you may learn more, stay updated, and be more involved in what’s going on with your team or business during those downtimes and with much more flexibility. These podcasts are internal materials and cannot be accessed by anybody outside the company. Only the employee may use them.
Companies like All Children’s Hospital in Florida (pictured above) are taking a different approach using the Blog Talk Radio platform. They currently have 29 episodes available to the public sharing company resources and information that benefits both the employee and the prospective candidate.