Why YouTube & Video is Where You Need to Be Hiring & Recruiting

Each Friday The Recruiter’s Lounge is going to bring you Infographic Fridays. We’ll be finding really interesting and different infographics to share. Hope you enjoy!

Why YouTube & Video is Where You Need to Be Hiring & Recruiting

Infographic Highlights:

  • Youtube is the 3rd highest trafficked site in the world trailing Facebook & Google, yet recruiters are glossing over it.
  • In 2011, Youtube had over 1 trillion views. Make a cat video and tie it into your employer brand and BOOM, instant gold.

Why Youtube?

  • Excellent employment branding opportunities.
  • See an increase in traffic, 200% to 300% when posting videos on Youtube
  • Youtube’s demographic is quite broad, 18-54.

Top 5 Brands Using Youtube

  • Google (obviously).
  • US Coast Guard
  • KPMG
  • Northwestern Mutual
  • Bertelsman

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Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.


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