Mobile Job Seekers are 2.5x More Active on Social Media

Mobile users are 2.5 more active on the social media than desktop web surfers. Learn more by checking out this killer social recruiting ebook from iMomentous. Click here to download. 

You may have guessed from my previous articles I published on mobile (here, here and here), that I might be a fan. You guessed correctly.

Hiring with Social Media is a Mobile Recruiting Strategy

Mobile isn’t about being social. It’s about the experience. It’s about the performance of now and literally having the answer to most of the world’s question in the palm of your hand. The ebook from iMomentous covers all of this and more. Mobile is not merely a tactic. It is a way of life. I’m on the move. My mobile device serves as my go-to for everything, including social media, email reading, calendar management, directions, traffic updates, pollen counts (especially useful in the spring), and even calling a cab. Uber and mobile technology are blessed.

Not Using Mobile is Like Cooking Thanksgiving Turkey on Your Stovetop – Crazy!

So why shouldn’t recruiting, candidate interaction, and job search be mobile activities. The equivalent of only preparing Thanksgiving dinner on your stovetop and disregarding your perfectly wonderful double oven to cook practically everything is not taking mobile into consideration. Eaten a turkey that was merely cooked on your cooktop? Me neither, yet 88% of businesses are using mobile to connect with the group of job seekers who are most engaged. To me, it seems like a no-brainer.

Here are some of the highlights from our friends at iMomentous or you can check out the infographic below:

  • I’m an extremely social media user. I’m pretty sure I’ve check my Twitter account 25+ times today but not everyone is like me. Even still 79% of Twitter users check their account more than once a day.
  • Only a reported 12% of Fortune 500 companies have a mobile enabled career website meaning there is a big opportunity for companies to make an impression to the job seeker community. Especially when 86% of job seekers use mobile to search for a job at least once a week.
  • Not adding mobile to your recruiting budget and strategy is having an undetermined impact on your candidate quality. In fact, 25% of job seekers refuse to apply for job openings that aren’t mobile optimized. You are most certainly losing candidates if your career website and recruiting strategy doesn’t incorporate mobile.

Mobile users are 2.5 active on the social media than desktop surfers. Learn more by checking out this killer social recruiting ebook from iMomentous. Click here to download. 

Social Recruiting Is Mobile

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Jessica Miller-Merrell

Learn more about Jessica Miller-Merrell, SPHR, SHRM-SCP, the founder of Workology, a workplace HR resource, and the host of the Workology Podcast. More of her blogs can be found here.

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